Handy tools to explore market trends and to help plan your campaigns.

Masterful Mobile Web

What does a great website look like? How do popular brands master UX? I want to get practical advice on building smooth and engaging mobile experiences.

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Market Finder

Find audiences around the world who are likely to be interested in your products, services, or business. Simply enter keywords that describe your product or service, then select a region. You can choose specific markets or the entire world.

Keyword Planner

Get keyword ideas to help build your campaigns with the Google Ads Keyword Planner.

Website Translator

Website Translator automatically translates your site into a visitor's browser language.

Display Benchmarks Tool

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

Media Planning Toolkit

Starting your online ad campaign? Use this toolkit to find which Google tool is relevant at each stage of your planning process, from understanding your market, finding creative inspiration, implementing the campaign, to measuring results.