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Feature of the week

The case for brand investment in a time of budget cuts

We spoke with Tom Roach, VP brand strategy at Jellyfish, and Dr. Grace Kite, business economist, to understand how marketers can encourage brand investments in times of uncertainty.

The case for brand investment in a time of budget cuts

Feature of the week

The case for brand investment in a time of budget cuts

We spoke with Tom Roach, VP brand strategy at Jellyfish, and Dr. Grace Kite, business economist, to understand how marketers can encourage brand investments in times of uncertainty.

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