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a woman wearing hair in a bun and reading a notepad stands next to an oversized blue padlock and a computer window, showing three tick boxes

We put 10 privacy practices to the test. Here’s what we learned

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

A media effectiveness guide for CMOs (and CFOs) - Thumbnail

A media effectiveness guide for CMOs (and CFOs)

A dark-skinned woman is bent down drilling a side table. To the right, a life-size speech bubble with a green gear overlay in the top right corner. Inside the bubble, the side table is pictured from two different angles.

IKEA’s manual for seamless omnichannel experiences

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Top digital marketing trends for 2023

A short-haired person holds up a life-sized internet browser displaying two dresses side by side. To the right, a life-sized laptop screen shows a women’s bathing suit, and a mobile phone shows a bra and skirt.

How fashion retailer Lindex reached new audiences with cross-channel ad campaigns

How to get started with marketing mix modelling

Marketing Mix Modelling: A CMO's handbook

In black and white, a short-haired person in a trendy outfit is sitting down, holding a hand mirror. To the right, a chequered square with four icons inside: a price tag, a globe, an online shop, and a lightbulb. A red arrow overlay points upwards.

4 trends that will define the future of luxury and fashion

A samurai is holding a life-size, green magnifying glass with both hands. To the right, a large internet browser with three products: a comic book, a watch and a car. The magnifying glass is over the comic book icon.

What samurais can teach us about Search

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximise a full-funnel media strategy with measurement

How one Finnish food brand is challenging male representation

Flashback End-of-Year Edition: Our 10 most-read articles of 2022 - Thumbnail

Flashback End-of-Year Edition: Our 10 most-read articles of 2022

Omnichannel best practices: What do winning retailers get right?

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

How your privacy strategy can help create better customer experiences

The beauty of data in the face of change

Two people in front of a life-sized internet browser. On the left, a woman stands, grabbing a data point of a line graph on the screen. On the right, a man sits on a stool, using his mobile device. A blue ruler overlays the image.

Think you can’t create your own marketing mix modelling study? Think again

A woman and a man in a wheelchair are sticking post-it notes to a board. On the board icons show: an eye, a head with a cog inside, a pointing hand and a hand holding a heart.

KPIs: An essential framework

How to build a successful measurement plan for 2023

Searches are getting more specific: Here's how marketers can respond

A media effectiveness guide for CMOs (and CFOs) - Thumbnail

A media effectiveness guide for CMOs (and CFOs)

How to get started with marketing mix modelling

Marketing Mix Modelling: A CMO's handbook

The beauty of data in the face of change

Two people in front of a life-sized internet browser. On the left, a woman stands, grabbing a data point of a line graph on the screen. On the right, a man sits on a stool, using his mobile device. A blue ruler overlays the image.

Think you can’t create your own marketing mix modelling study? Think again

How to build a successful measurement plan for 2023

Danish furniture and the power of media mix modelling

A man sits on top of a search bar, which contains icons of a T-shirt and shopping cart. A woman stretches her finger to touch the T-shirt. There is an overlay of two green gear icons.

Predicting customer value with a cloud-based machine learning model

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The new 60/40 model: The ideal budget split to drive retail traffic

A woman is sitting on the floor and shopping online from her laptop. Next to her, a browser screen showing a storefront.

Why omnichannel measurement shouldn’t be an afterthought

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends for 2023

Omnichannel best practices: What do winning retailers get right?

3 insights about finance and inflation from Google Search trends

New trend: Long attention spans for long-form videos

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

A black woman, holding a clipboard, and a man, holding a cardboard box, stand next to other cardboard boxes, with two green arrows forming a circle overlaid.

How to clean up the messy business of e-commerce returns

Un'illustrazione mostra una donna sdraiata su una spiaggia tropicale con il sole che sorge sullo sfondo e le palme che incorniciano l'immagine. La donna sta leggendo un articolo con un grafico di dati sul suo tablet. Alla sua sinistra una valigetta.

Summer reading to prepare marketers for the most profitable time of the year

The ever-evolving retail landscape: Where are we heading? - Thumbnail

The ever-evolving retail landscape: Where are we heading?

2022 Google Search trends tell a tale of two moods: Optimism and uncertainty

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

A dark-skinned woman is bent down drilling a side table. To the right, a life-size speech bubble with a green gear overlay in the top right corner. Inside the bubble, the side table is pictured from two different angles.

IKEA’s manual for seamless omnichannel experiences

A woman, with her dark hair in a high, neat bun and wearing business casual attire, stands facing a larger-than-life web browser, as she tries a new strategy for her company’s Search Ad campaigns.

Do the tried-and-new

A woman of color examines a bar graph, while a white man makes adjustments to a growth chart.

3 traits digital leaders have in common

3 ways retailers can help consumers navigate choice complexity

How Just Eat Takeaway uses first-party data to help customers avoid ‘hangry’ moments

Kate Adams, performance specialist leader at Google Northern Europe, inside a clock-shaped circle and 2 arrows on the left.

We know the digital trends for 2022. But how can businesses act upon them?

Benedict Evans, digital media and technology analyst, inside a clock-shaped circle and 2 arrows on the left.

Benedict Evans on the future of digital tech: ‘It’s a blank canvas’

How one Finnish food brand is challenging male representation

Four people gather on a volume bar in front of a large browser displaying video players. One of the people pushes play for a person using an electric wheelchair. Another person moves up the volume button with their white cane.

Accessibility: The missing key to connect with customers

How Philips is building inclusivity from the inside out

How Booking.com is breaking down barriers for LGBTQ+ travellers

Mali James, senior director of consumer experience, Calvin Klein.

What inclusive customer experiences really look like for Calvin Klein

Eliminating unconscious bias: How one company built a more inclusive hiring process

Complete clarity: How one diverse agency sends a powerful message in the name of inclusion

A short-haired person holds up a life-sized internet browser displaying two dresses side by side. To the right, a life-sized laptop screen shows a women’s bathing suit, and a mobile phone shows a bra and skirt.

How fashion retailer Lindex reached new audiences with cross-channel ad campaigns

Demystifying automation: The most common myths debunked

A person with medium skin and short wavy dark hair, wearing a white t-shirt, black pants, and white sneakers, safely browses the web on a tablet.

How programmatic advertisers can fundamentally reimagine the way they build audiences

A woman with long hair, wearing a winter hat, uses a touch screen, which shows a brain with a blue light bulb overlaid. Next to it, a bar chart and a thermometer indicating cold weather.

How Bayer used machine learning to predict cold and flu trends

A woman stands over a table fixing a toaster with a screwdriver. Behind the table, a green life-sized internet overlay is on top of a file box.

6 months, 7 markets: How one retailer’s global growth helps more people reduce waste

An auctioneer stands with a gavel in front of three customers, with different values attributed to each. Three hands holding green bidding cards are held up in the foreground.

Bidding for success: New ways to find your most valuable customers

A woman holding a phone with a trolley icon in a bubble next to the phone, which connects to two turning green cogs, encircled by a spinning circle of icons to indicate email, maps, video, search bar, and display ads

Consolidated campaigns. Concrete results. This is the future of ads

a woman wearing hair in a bun and reading a notepad stands next to an oversized blue padlock and a computer window, showing three tick boxes

We put 10 privacy practices to the test. Here’s what we learned

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

How your privacy strategy can help create better customer experiences

4009 TWG ask a researcher-THUMBNAIL

Ask a researcher: Here’s what people really think about online privacy

How Pandora strikes gold with first-party customer data

3 lessons from Footway to harness the benefits of first-party data

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