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Feature of the month

10 digital marketing predictions for 2020

What are the changing consumer behaviours, new technologies, and industry trends that are set to disrupt marketing in 2020? Google marketing and advertising leaders from across EMEA share their predictions to give you a competitive advantage at the start of this new decade in marketing.

Local Picks

Article
Article

How machine learning and data is moving one fashion retailer beyond one-size-fits-all marketing

Article
Article

Flashback! End-of-Year Edition: The 10 most-read articles of 2019

Netherlands Case Study
Case Study

Cost, efficiency, and profit: Why it’s worth testing automation

Netherlands Case Study
Case Study

From store visit to online check-out: How one retailer tackled omnichannel by focusing on 4 key aspects

Sweden Case Study
Case Study

Reaching beyond reach: 3 steps to driving conversions with awareness campaigns

Interactive Feature
Interactive Feature

What makes people around the world click "add to cart"?

Finland Case Study
Case Study

How digital agency OIKIO uses automation to work ‘smarter’ for its clients

Global Picks

Perspective
Perspective

Why all marketing should be performance marketing

Interview
Interview

WPP’s CTO explains how technology is enabling transformation for agencies and marketers

Video
Video

What is the future of brand storytelling?

Watch now
Article
Article

How smartphones and AR are changing the way we see and interact with the world

Video
Video

What will marketing look like in 2030?

Watch now
Article
Article

4 key steps to improve your data-driven marketing

Tutorial
Tutorial

Less instinct, more structure: Borrow Google’s tips for hiring top marketing talent

In-Depth Reading

Digital Marketing Transformation

There’s no set playbook for transformation. Get the resources, research and tips to pave your own path ⁠to automated, data-driven marketing.

29 Items

Omnichannel

Discover how to align your efforts and provide a seamless, integrated customer experience ⁠— across every channel and device.

12 Items

Mobile

What’s the buzz with mobile? Get up to speed with our collection of the latest insights, research and inspiration.

27 Items

Video

Description: From YouTube chart-toppers to innovative video campaigns, learn how to capture the attention of viewers and drive results for y

25 Items

Export

Take your brand across borders with this collection of materials geared towards helping you reach and engage with customers abroad.

19 Items

Case Studies

Learn from real-life examples of leading brands and agencies ⁠— from the sweeping successes to the bumps along the way.

11 Case Studies

Research & Data

Tap into the research, data and tools that help you gather audience insights and drive growth for your business.

7 Items

Thought Leadership

Hear first-hand from top industry influencers about the latest and greatest in digital marketing.

11 Items

Tools for marketers

Grow My Store

How good is my website's customer experience? I want to assess my retail site and find tailored hints and tips on how to improve the online experience for my customers.

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Market Finder

Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement.