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Feature of the week

The case for brand investment in a time of budget cuts

We spoke with Tom Roach, VP brand strategy at Jellyfish, and Dr. Grace Kite, business economist, to understand how marketers can encourage brand investments in times of uncertainty.
The case for brand investment in a time of budget cuts

Feature of the week

The case for brand investment in a time of budget cuts

We spoke with Tom Roach, VP brand strategy at Jellyfish, and Dr. Grace Kite, business economist, to understand how marketers can encourage brand investments in times of uncertainty.

Consumer Insights

Article
Article

5 branding lessons from Booking.com’s CMO

Article
Article

Flashback: The top 3 articles of September 2022

Global Article
Article

New trend: Long attention spans for long-form videos

Marketing Strategies & Innovations

Global Perspective
Perspective

Do the tried-and-new

Perspective
Perspective

How to build a successful measurement plan for 2023

Global Perspective
Perspective

Agility often starts with breaking down silos. Here are 3 things to get right

Case Study
Case Study

How the International Rescue Committee raised millions for humanitarian aid

Perspective
Perspective

In a privacy-first world, the agency-client relationship has never been more important

Nordics & Benelux Article
Article

Winning ads: How to boost video creatives at each stage of the marketing funnel

Perspective
Perspective

Key production opportunities for creating spectacular YouTube ads

In-Depth Reading

Search

Dig into Google Search insights and trends to get closer to your customers and be ready for what’s next.

17 Articles

Digital Transformation

Embrace the latest advances in digital marketing technology, from automation and machine learning to more precise data and measurement.

23 Articles

Retail

Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences.

22 Articles

YouTube

Dive into YouTube ad effectiveness research, and find out how other brands are innovating with online video marketing.

27 Articles

Tools