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Feature of the week

How retailers can optimise their online shopping experience in a digital-first world

With 41% of Swedish and 61% of Dutch consumers now mostly shopping online, it’s key your retail site delivers the best user experience possible. Discover how Grow My Store, our free online tool, can help you with that.

Local Picks

Sweden Article
Article

How the power of data transformed Volvo’s digital marketing

Article
Article

How one small business revamped their online shopping experience and drove sales

Report
Report

5 rules of play to automate for your customer’s needs — and serve them better

Article
Article

The future of retail: 3 trends to inform your strategy over the next 5 years

Article
Article

How the pandemic may affect holiday shopping

Article
Article

Why first-party data is critical for today’s advertisers

Netherlands Case Study
Case Study

How a strong agency partnership helped one retailer crack automation

Global Picks

Article
Article

How people decide what to buy lies in the “messy middle” of the purchase journey

Article
Article

COVID-19 has accelerated digital adoption — the time to transform is now

Video
Video

The Update: Improving user privacy while preserving the ad-supported internet

Watch now
Video
Video

The Update: How agencies are transforming to retain their right to win

Watch now
Collection
Collection

Resources and insights to help you navigate uncertain times

Collection
Collection

Building more inclusive marketing and diverse corporate cultures

Collection
Collection

The Update

Interview
Interview

The Think with Google Podcast

In-Depth Reading

Digital Marketing Transformation

There’s no set playbook for transformation. Get the resources, research and tips to pave your own path ⁠to automated, data-driven marketing.

36 Collections

Omnichannel

Discover how to align your efforts and provide a seamless, integrated customer experience ⁠— across every channel and device.

16 Collections

Mobile

What’s the buzz with mobile? Get up to speed with our collection of the latest insights, research and inspiration.

27 Collections

Video

Description: From YouTube chart-toppers to innovative video campaigns, learn how to capture the attention of viewers and drive results for y

25 Collections

Export

Take your brand across borders with this collection of materials geared towards helping you reach and engage with customers abroad.

19 Items

Case Studies

Learn from real-life examples of leading brands and agencies ⁠— from the sweeping successes to the bumps along the way.

11 Case Studies

Research & Data

Tap into the research, data and tools that help you gather audience insights and drive growth for your business.

8 Collections

Thought Leadership

Hear first-hand from top industry influencers about the latest and greatest in digital marketing.

11 Items

Tools for marketers

Grow My Store

How good is my website's customer experience? I want to assess my retail site and find tailored hints and tips on how to improve the online experience for my customers.

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Respond to COVID-19

Tools, guides and resources to help your global business navigate these uncertain times.