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A woman browsing on her phone on the left side and a shopping cart on the right side, with a yellow bar in the middle indicating a barrier.

Feature of the week

4 reasons mobile shoppers aren’t converting — and what brands can do about it

Seven out of 10 mobile shoppers do not end up making a purchase. We outline four of the most common barriers they face — and showcase how some brands successfully tackled them.

Local Picks

Nordics & Benelux Article
The 2021 retail calendar to help plan for seasonal moments
Article

The 2021 retail calendar to help plan for seasonal moments: Mother's Day edition

Article
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Article

Flashback: The top 3 articles of April 2021

Europe, Middle East & Africa Article
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Article

Accelerating behaviours: What Search trends tell us about changing consumer habits

Europe, Middle East & Africa Article
An illustration of a woman sitting atop a stylised version of the Google Search bar, holding binoculars up to her eyes and looking into the distance. The image is black and white, with a green highlight by the Google Search bar.
Article

Searching for the way

Nordics & Benelux Report
Savvy spenders: Consumer buying behaviour in the Nordics and Benelux
Report

Savvy spenders: Consumer buying behaviour in the Nordics and Benelux

Netherlands Case Study
Optimising the online path-to-purchase when no two customer journeys are the same
Case Study

Optimising the online shopping experience when no two customer journeys are the same

Article
5 ways businesses can prepare themselves for the road ahead, shared by Google experts
Article

5 ways businesses can prepare themselves for the road ahead, shared by Google experts

Global Picks

Global Article
A woman of color sits on the floor with a laptop, searching for financial advice, beauty services, and travel tips.
Article

Here's how consumers are preparing to get back out there

Article
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Article

3 ways to plan for performance and privacy in iOS app marketing

Article
A woman of color sits at a table, using a laptop. Behind her are 3 large, floating browser windows with a keyhole, a shield, and an online shopping cart.
Article

3 things CMOs should think about when it comes to putting privacy first

Perspective
Lorraine Twohill, Chief Marketing Officer at Google
Perspective

Google’s CMO shares 5 enduring lessons the pandemic has taught her

Interview
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Interview

Data ethics: It’s time for courage, not just compliance

Collection
Video stills of smiling and laughing people of color.
Collection

Building more inclusive marketing and diverse corporate cultures

Collection
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Collection

Resources and insights to help you navigate uncertain times

In-Depth Reading

Digital Marketing Transformation

There’s no set playbook for transformation. Get the resources, research and tips to pave your own path ⁠to automated, data-driven marketing.

39 Collections

Omnichannel

Discover how to align your efforts and provide a seamless, integrated customer experience ⁠— across every channel and device.

16 Collections

Mobile

What’s the buzz with mobile? Get up to speed with our collection of the latest insights, research and inspiration.

27 Collections

Video

Description: From YouTube chart-toppers to innovative video campaigns, learn how to capture the attention of viewers and drive results for y

25 Collections

Export

Take your brand across borders with this collection of materials geared towards helping you reach and engage with customers abroad.

19 Collections

Case Studies

Learn from real-life examples of leading brands and agencies ⁠— from the sweeping successes to the bumps along the way.

11 Collections

Research & Data

Tap into the research, data and tools that help you gather audience insights and drive growth for your business.

7 Collections

Thought Leadership

Hear first-hand from top industry influencers about the latest and greatest in digital marketing.

11 Collections

Tools for marketers

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Grow My Store

Assess your retail website’s customer experience, and improve it.

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Digital Maturity Benchmark

How does my data-driven marketing measure up?

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Test My Site

Test your mobile site speed and deliver a better experience.

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Market Finder: Respond to COVID-19

Tools and resources to help you manage your global business.