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Take your marketing further with Google. Think with Google.

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Feature of the week

How to measure ad effectiveness in a cookieless world

Today's marketers are increasingly faced with data gaps. To offer a solution, Google worked with Objective Platform to create a unified marketing measurement framework. Download our new whitepaper to find out more.

Consumer Insights

Europe, Middle East & Africa Perspective
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Perspective

Top digital marketing trends and predictions for 2022

Article
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Article

Flashback End-of-Year Edition: Our 10 most-read articles of 2021

Global Article
A Black woman with curly hair tied up in a wrap interacts with a larger-than-life gear wheel, which surfaces matches for her search interests and reveals the shopping latest trends.
Article

What 2021 Search trends mean for your digital strategy

Global Article
People from around the world watch and engage with YouTube on a variety of devices.
Article

What year-end YouTube trends say about where we are and where we’re headed

Marketing Strategies & Innovations

Europe, Middle East & Africa Article
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Article

4 campaigns that point to the future of innovation in marketing

Nordics & Benelux Article
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Article

Think like a creator: How brands can make videos people want to watch

Nordics & Benelux Video
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Video

GrandVision’s omnichannel customer experience transformation

Watch now
Nordics & Benelux Perspective
Seeing digital through the lens of the customer: GrandVision’s 5 steps to transformation
Perspective

Seeing digital through the lens of the customer: GrandVision’s 5 steps to transformation

Europe Case Study
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Case Study

Power and privacy: How this European energy firm combines data protection and performance

Global Report
A white woman with short, spiky hair safely uses her mobile phone to use apps, use social media, and make purchases.
Report

The all-new marketer’s playbook for delivering performance and privacy

In-Depth Reading

Search

Dig into Google Search insights and trends to get closer to your customers and be ready for what’s next.

19 Articles

Digital Transformation

Embrace the latest advances in digital marketing technology, from automation and machine learning to more precise data and measurement.

22 Articles

Retail

Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences.

21 Articles

YouTube

Dive into YouTube ad effectiveness research, and find out how other brands are innovating with online video marketing.

27 Articles

Tools