Insights you want.
Data you need.

The AdWords Evolution: How we’re bringing our advertising brand into the future

How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store

Netherlands

Express Your Selfie - Tele2 takes a full funnel approach on YouTube

One minute with… Thomas Barta, how to become a Marketing Leader

Sweden

Focusing on customer feedback helps make NetOnNet the Nordics’ best omnichannel retailer

Denmark

Sportmaster’s data-driven understanding of consumers fuels an omnichannel approach

Belgium

How ING Bank used YouTube to find new account customers

Making an impact on the cultural landscape: The power of YouTube

Sweden

How Jotex used YouTube’s shoppable TrueView ads to increase revenue by 22%

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Insights & Inspiration

Marketing Collections

Tools & Products

Handy tools to explore market trends and to help plan your campaigns.

Speed Scorecard and Impact Calculator

Speed is crucial to consumer engagement, which in turn is key to conversions. With the Mobile Speed Scorecard and the Impact Calculator, marketers can compare their mobile speed to industry peers and see the potential revenue impact that speed (or lack thereof) has on the bottom line.

Market Finder

Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.