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Feature of the week

The Update: How 2 brands adapted in the early days of the pandemic

In episode two of our series, The Update, Google’s Masha Fisch, head of marketing, digital transformation, talks with two radically different brands that had a common response to COVID-19.

Local Picks

Collection
Collection

Resources and insights to help you navigate uncertain times

Article
Article

Flashback: The top 3 articles of June 2020

Article
Article

Search insights to help you understand consumer needs in uncertain times – June 2020 edition

Netherlands Case Study
Case Study

How one retailer unlocked first-party data to better connect with their customers

Article
Article

The ultimate seasonal calendar to help plan for the year ahead

Article
Article

Caravans, boats, and jacuzzis: How Covid-19 has changed consumer behaviour in the Netherlands

Denmark Case Study
Case Study

How one company modernised promotional leaflets for the digital age

Global Picks

Collection
Collection

Building more inclusive marketing and diverse corporate cultures

Perspective
Perspective

Why human metrics are just as important as business metrics

Article
Article

How to foster inclusion while working from home

Interactive Feature
Interactive Feature

Rising retail categories: What people are searching on Google right now

Article
Article

How are global leaders preparing for what consumers want next?

Video
Video

The Update: How Google is helping businesses respond to COVID-19

Watch now
Interview
Interview

The Think with Google Podcast

Collection
Collection

Join our Google Ads livestream trainings

In-Depth Reading

Digital Marketing Transformation

There’s no set playbook for transformation. Get the resources, research and tips to pave your own path ⁠to automated, data-driven marketing.

34 Items

Omnichannel

Discover how to align your efforts and provide a seamless, integrated customer experience ⁠— across every channel and device.

15 Items

Mobile

What’s the buzz with mobile? Get up to speed with our collection of the latest insights, research and inspiration.

27 Items

Video

Description: From YouTube chart-toppers to innovative video campaigns, learn how to capture the attention of viewers and drive results for y

24 Items

Export

Take your brand across borders with this collection of materials geared towards helping you reach and engage with customers abroad.

19 Items

Case Studies

Learn from real-life examples of leading brands and agencies ⁠— from the sweeping successes to the bumps along the way.

11 Case Studies

Research & Data

Tap into the research, data and tools that help you gather audience insights and drive growth for your business.

7 Items

Thought Leadership

Hear first-hand from top industry influencers about the latest and greatest in digital marketing.

11 Items

Tools for marketers

Grow My Store

How good is my website's customer experience? I want to assess my retail site and find tailored hints and tips on how to improve the online experience for my customers.

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Respond to COVID-19

Tools, guides and resources to help your global business navigate these uncertain times.