Data, insights,
research and tools.
Designed to educate.
Made to inspire.

How data-driven marketing helps you act when the time is right

Measurement matters: Laying a foundation for better measurement, today and tomorrow

What you need to know about mobile app users

Why loyalty, not view count, should be your new North Star

Sweden

Pinshop’s Shopping Ads boost impression volumes by over 1,000% in first four weeks

Retail customer experience benchmarking - Google’s cross-channel tools and ad solutions

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Insights & Inspiration

Marketing Collections

Tools & Products

Handy tools to explore market trends and to help plan your campaigns.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.