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Feature of the week

How Philips is building inclusivity from the inside out

How can brands ensure a true representation of their audiences? For Nathalie Nijhuis-Lam, head of sponsorship at Philips, it starts with taking a closer look at them. She explains how personal experiences have helped her lead the brand's #DEI transformation.
How Philips is building inclusivity from the inside out

Feature of the week

How Philips is building inclusivity from the inside out

How can brands ensure a true representation of their audiences? For Nathalie Nijhuis-Lam, head of sponsorship at Philips, it starts with taking a closer look at them. She explains how personal experiences have helped her lead the brand's #DEI transformation.

Consumer Insights

Case Study
Case Study

Audience insights and testing: How Sofacompany designed their first brand campaign

Case Study
Case Study

How a full funnel marketing strategy helped Booking.com win on YouTube

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Global Article
Article

3 ways retailers can help consumers navigate choice complexity

Interview
Interview

The ever-evolving retail landscape: Where are we heading?

Marketing Strategies & Innovations

Global Case Study
Case Study

How a leading cat food brand created an innovative ad campaign to help save the world’s fish

Global Video
Video

Marketing strategies to inspire viewer action in YouTube ads

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Video
Video

Ask a researcher: Here’s what people really think about online privacy

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Global Video
Video

Creating emotional connection in YouTube ads

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Global Video
Video

Strategies to hook viewer attention in YouTube ads

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Tutorial
Tutorial

ABCD: Your step-by-step guide to effective creative on YouTube

United States Article
Article

Protect privacy and drive performance with a new measurement solution

United Kingdom Article
Article

How British Vogue breaks the internet with its cover reveals

In-Depth Reading

Search

Dig into Google Search insights and trends to get closer to your customers and be ready for what’s next.

17 Articles

Digital Transformation

Embrace the latest advances in digital marketing technology, from automation and machine learning to more precise data and measurement.

23 Articles

Retail

Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences.

21 Articles

YouTube

Dive into YouTube ad effectiveness research, and find out how other brands are innovating with online video marketing.

27 Articles

Tools