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5 ways businesses can prepare themselves for the road ahead, shared by Google experts

Feature of the week

5 ways businesses can prepare themselves for the road ahead, shared by Google experts

“Transform to be ready” is an online miniseries that brings together Google specialists, industry experts, and innovative brands. We asked five speakers to share one piece of advice they think marketers should follow to gear themselves up for the road ahead.

Local Picks

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Resources for "Transform to be ready"

How agency partnerships can help brands become more digitally mature, more quickly

How agency partnerships can help brands get more digitally mature, more quickly

How We Change: What leading digital transformation is really like

How We Change: What leading digital transformation is really like

The 2021 seasonal retail calendar to help plan for seasonal moments

The 2021 retail calendar to help plan for seasonal moments

Why digital marketing transformation should be highly disruptive

Why digital marketing transformation should be highly disruptive

Why growth does not always equal success — and how to get it right

Why growth does not always equal success — and how to get it right

Custom videos and windscreen repairs: an unlikely combination that worked

Custom videos and windscreen repairs: an unlikely combination that worked

Global Picks

Striving for a more inclusive workplace? Start by examining your language

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Ask a researcher: 3 reasons you’re losing customers on your mobile site

5 pillars of a holistic marketing measurement plan

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Cookies and Chrome: How to prepare your business for a more private web

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Rethinking readiness: 5 retail trends every marketer should know for the year ahead

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Building more inclusive marketing and diverse corporate cultures

Resources and insights to help you navigate uncertain times

In-Depth Reading

Digital Marketing Transformation

There’s no set playbook for transformation. Get the resources, research and tips to pave your own path ⁠to automated, data-driven marketing.

Omnichannel

Discover how to align your efforts and provide a seamless, integrated customer experience ⁠— across every channel and device.

Mobile

What’s the buzz with mobile? Get up to speed with our collection of the latest insights, research and inspiration.

Video

Description: From YouTube chart-toppers to innovative video campaigns, learn how to capture the attention of viewers and drive results for y

Export

Take your brand across borders with this collection of materials geared towards helping you reach and engage with customers abroad.

Case Studies

Learn from real-life examples of leading brands and agencies ⁠— from the sweeping successes to the bumps along the way.

Research & Data

Tap into the research, data and tools that help you gather audience insights and drive growth for your business.

Thought Leadership

Hear first-hand from top industry influencers about the latest and greatest in digital marketing.

Tools for marketers

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Grow My Store

Assess your retail website’s customer experience, and improve it.

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Digital Maturity Benchmark

How does my data-driven marketing measure up?

Test My Site

Test your mobile site speed and deliver a better experience.

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Market Finder: Respond to COVID-19

Tools and resources to help you manage your global business.

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