Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Two women of color interact with online privacy tools.

Feature of the week

Privacy Sandbox: The future of privacy — and how you can prepare

The privacy landscape is shifting, and keeping your customers safe while protecting your business can be a delicate balance. Learn about how Privacy Sandbox can help your brand be ready for what lies ahead.

Consumer Insights

Global Presentation
A man looks through a search bar as if it's a telescope and sees searches for concert tickets and party supplies.
Presentation

Socialising is back: Monthly search trends you need to know

Nordics & Benelux Article
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Article

The 2021 retail calendar to help plan for seasonal moments: Summer Sales edition

Article
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Article

Flashback: The top 3 articles of June 2021

United States Article
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Article

What the YouTube Culture and Trends Report reveals about the future of video

Marketing Strategies & Innovations

Global Article
A stylised illustration of a person browsing their phone from bed with a black cat curled up at their feet, and a red heart above them. A smartphone screen displaying products can be seen in the background.
Article

The secret to creating an app that customers will love

Europe, Middle East & Africa Perspective
A black-and-white photo of two individuals inside a store: a woman wearing a face mask speaks with a male employee in a face mask and shop apron. Overlaid on top of the image is a stylised translucent yellow tick pointing upwards.
Perspective

Understanding the power of inclusive photography

Global Tutorial
A group of people gather for a hybrid meeting, with some in person and some on videoconference.
Tutorial

5 ways to make your meetings more inclusive

Global Article
A man draws a squiggly red line with a life-size pencil. In the background, a YouTube video plays next to an active comment feed.
Article

Scrap these 5 creative assumptions for better YouTube ads

United States Video
Video still featuring Kanako Inomata, Siyamak Jung, Su-Chong Choi, Patrik Söder, Jill Baskin, and Domenico Massareto
Video

How top creative minds are rethinking storytelling

Watch now
Nordics & Benelux Collection
Resources for the 2021 Retail Summit
Collection

Resources for the 2021 Retail Summit

Collection
Video stills of smiling and laughing people of color.
Collection

Building more inclusive marketing and diverse corporate cultures

In-Depth Reading

Search

Dig into Google Search insights and trends to get closer to your customers and be ready for what’s next.

18 Articles

Digital Transformation

Embrace the latest advances in digital marketing technology, from automation and machine learning to more precise data and measurement.

19 Articles

Retail

Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences.

24 Articles

YouTube

Dive into YouTube ad effectiveness research, and find out how other brands are innovating with online video marketing.

24 Articles

Tools

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience, and improve it.

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Digital Maturity Benchmark

How does my data-driven marketing measure up?

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Test My Site

Test your mobile site speed and deliver a better experience.

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Market Finder: Respond to COVID-19

Tools and resources to help you manage your global business.