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KPIs: An essential framework
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Danish furniture and the power of media mix modelling
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Key production opportunities for creating spectacular YouTube ads
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New trend: Long attention spans for long-form videos
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Soothing videos: The surprising trend capturing Gen Z’s attention
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The ever-evolving retail landscape: Where are we heading?
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Summer reading to prepare marketers for the most profitable time of the year
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2022 Google Search trends tell a tale of two moods: Optimism and uncertainty
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Let’s go: We’re ready to socialise
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How Just Eat Takeaway uses first-party data to help customers avoid ‘hangry’ moments
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3 ways retailers can help consumers navigate choice complexity
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3 traits digital leaders have in common
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Benedict Evans on the future of digital tech: ‘It’s a blank canvas’
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We know the digital trends for 2022. But how can businesses act upon them?
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Seeing digital through the lens of the customer: GrandVision’s 5 steps to transformation
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GrandVision’s omnichannel customer experience transformation
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How fashion retailer Lindex reached new audiences with cross-channel ad campaigns
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Demystifying automation: The most common myths debunked
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How Bayer used machine learning to predict cold and flu trends
October 2022
6 months, 7 markets: How one retailer’s global growth helps more people reduce waste
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Bidding for success: New ways to find your most valuable customers
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Consolidated campaigns. Concrete results. This is the future of ads
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How automation powered by Search trends helped one Swedish retailer meet local demand
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How your privacy strategy can help create better customer experiences
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People take their privacy more seriously than you’d expect — brands should too
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How Pandora strikes gold with first-party customer data
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Ask a researcher: Here’s what people really think about online privacy
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3 lessons from Footway to harness the benefits of first-party data
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You need a privacy-centric organisation. Here’s how to build it
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Privacy: The interview questions you need to build the right team
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The beauty of data in the face of change
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Think you can’t create your own marketing mix modelling study? Think again
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Danish furniture and the power of media mix modelling
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Predicting customer value with a cloud-based machine learning model
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The new 60/40 model: The ideal budget split to drive retail traffic
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Why omnichannel measurement shouldn’t be an afterthought
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How to measure ad effectiveness in a cookieless world
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How Philips is building inclusivity from the inside out
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Accessibility: The missing key to connect with customers
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What inclusive customer experiences really look like for Calvin Klein
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How Booking.com is breaking down barriers for LGBTQ+ travellers
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Complete clarity: How one diverse agency sends a powerful message in the name of inclusion
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Eliminating unconscious bias: How one company built a more inclusive hiring process
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