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A woman with long dark hair is sat at an illustrated desk, which holds a laptop, lamp and mug. The desk is placed within a forest, with sunshine creeping between several trees. The image border is a red YouTube play progress bar.

The science of wholesome content: How marketers can harness the feel-good factor

Beauty and brains_THM_V2

Beauty and brains: How L'Oréal used marketing mix models to understand video performance in the Nordics

An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing.

The AI Handbook: Resources and tools to help marketers get started

A dark-skinned person with long hair is holding a key inside of a lightbulb. A fair-skinned person with a beard is standing to the left of the lightbulb.

Your biggest AI marketing questions answered by Google experts

In black and white, an easel displaying an incremental bar graph. A life-size green pair of headphones overlays. To the right, a dark-skinned person holds the canvas; to the left, a light-skinned woman adjusts switches on a pop-out box.

Epidemic Sound’s model for increasing subscribers is music to marketers’ ears

Five green leaves with the face of each contributor on sprouting from a plant

Sustainable advertising: How brands can combat climate change

The text YouTube Culture & Trends Report 2023 appears in black bold lettering over a swirling pink and yellow background

3 trends in video culture that signal bigger shifts

A woman in a hijab presents on a YouTube video. She is surrounded by several icons: a horizontal remixing slider, a drop-down icon for languages, overlaid captions, and a heart and thumbs-up icons.

YouTube trends: Unusual, new storytelling formats that viewers are loving right now

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AI searches are skyrocketing. Here’s why marketers can’t sit still

Marie Gulin-Merle, global VP of ads marketing at Google, wears sunglasses and a casual black jacket while speaking at a round-table discussion about the AI revolution during the Cannes Lions International Festival of Creativity.

The AI revolution means marketers can get back to marketing

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How brands are striving to reduce their carbon footprints, one ad campaign at a time

25 trailblazers weigh in on the future of creativity in advertising

5 Dutch and Nordic creative innovators share their tips to win YouTube views_thm

5 Dutch and Nordic creative innovators share their tips to win YouTube views

A woman in a coat and gloves faces two storefronts, shaped like website browsers, with running shoes in the window. One store has signage with a 5-star review, the other with signage showing a fast delivery truck.

New retail research: Ditch the discounts. There are other ways to drive online sales

Our most read pieces of 2023 – so far - thumbnail

Our most read pieces of 2023 – so far

In black and white, an internet browser with a YouTube icon on screen and a medal hanging from the top right corner. To the left, a life-size head icon with a red lightbulb overlay. To the right, a person holding a mobile phone sits on a step.

How these Dutch brands won on YouTube — and how you can too

Una persona dalla pelle scura e dai capelli corti e ricci, in blazer e pantaloni, siede su una pila di scatole pronte per la spedizione e scruta con un telescopio le tendenze, come le partnership globali con i clienti, che daranno forma al futuro del mark

The future of retail: Global trends shaping the next 5 years

Un carrello della spesa è affiancato a sinistra da un cursore che fa clic su un annuncio del browser e a destra da una barra di ricerca di YouTube e da una barra di ricerca di Google.

Your 2023 guide to driving profitability and reaching new customers with Google

Does your marketing have the essentials to succeed with AI?

A man with short hair, wearing a light shirt and dark trousers, is standing in front of a large whiteboard showing three keyholes, signifying privacy. The man is pointing at the middle keyhole.

‘It’s business critical’ — How 3 global brands are preparing for a privacy-first future

An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing.

The AI Handbook: Resources and tools to help marketers get started

A dark-skinned person with long hair is holding a key inside of a lightbulb. A fair-skinned person with a beard is standing to the left of the lightbulb.

Your biggest AI marketing questions answered by Google experts

A photo shows a fair-skinned woman with shoulder length hair and glasses looking at her phone. There is a blue overlay of a Search bar and illustrations showing an AI interface surrounding the image.

AI searches are skyrocketing. Here’s why marketers can’t sit still

Marie Gulin-Merle, global VP of ads marketing at Google, wears sunglasses and a casual black jacket while speaking at a round-table discussion about the AI revolution during the Cannes Lions International Festival of Creativity.

The AI revolution means marketers can get back to marketing

Our most read pieces of 2023 – so far - thumbnail

Our most read pieces of 2023 – so far

Does your marketing have the essentials to succeed with AI?

A bold, black megaphone stands out against a gold background.

How agencies are multiplying their impact and expertise with AI-powered solutions

The AI advantage: How Nordic and Benelux retailers can embrace change and succeed with AI solutions - Thumbnail

The AI advantage: How Nordic and Benelux retailers can embrace change and succeed with AI solutions

หญิงผมดำเป็นลอนและชายผมสั้นกำลังยืนอยู่ในทะเลทราย ข้างรถยนต์จากภาพยนตร์ “เจาะเวลาหาอดีต” ที่ดูเหมือนจะทำงานด้วยระบบ AI

‘Back to the future’: The old marketing feature that will drive new marketing success

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

A woman with long dark hair is sat at an illustrated desk, which holds a laptop, lamp and mug. The desk is placed within a forest, with sunshine creeping between several trees. The image border is a red YouTube play progress bar.

The science of wholesome content: How marketers can harness the feel-good factor

The text YouTube Culture & Trends Report 2023 appears in black bold lettering over a swirling pink and yellow background

3 trends in video culture that signal bigger shifts

5 Dutch and Nordic creative innovators share their tips to win YouTube views_thm

5 Dutch and Nordic creative innovators share their tips to win YouTube views

In black and white, an internet browser with a YouTube icon on screen and a medal hanging from the top right corner. To the left, a life-size head icon with a red lightbulb overlay. To the right, a person holding a mobile phone sits on a step.

How these Dutch brands won on YouTube — and how you can too

A YouTube viewer engages with video ad content on multiple platforms: a long-form auto ad on desktop, a Short featuring a football star on mobile, and a creator-led series on CTV.

Success across screens: How 3 brands drove results using multiple YouTube ad formats

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What marketers can learn from the most powerful YouTube trends of 2022

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximise a full-funnel media strategy with measurement

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

Two marketers stand at an easel and sketch out a gameplan for their big tentpole ad campaign to be featured on YouTube.

How 3 brands used YouTube to extend their reach during peak moments

In black and white, a woman sits on a sofa with her laptop, between 2 windows. The left half of the room is light-coloured, with the sun outside, and the right half is dark-coloured, with the moon outside. A red life-size play button overlays the centre.

Day and night: How contrasting ads helped Rugvista connect with first-time homemakers

Beauty and brains_THM_V2

Beauty and brains: How L'Oréal used marketing mix models to understand video performance in the Nordics

In black and white, an easel displaying an incremental bar graph. A life-size green pair of headphones overlays. To the right, a dark-skinned person holds the canvas; to the left, a light-skinned woman adjusts switches on a pop-out box.

Epidemic Sound’s model for increasing subscribers is music to marketers’ ears

A person with dark skin and curly dark hair tied up in a scarf, wearing a black top and white pants, holds a larger-than-life magnifying glass over a bar chart, which is just one point on a line graph trending up.

How Google’s own media team handled its migration to Google Analytics 4

How to get started with marketing mix modelling

Marketing Mix Modelling: A CMO's handbook

A media effectiveness guide for CMOs (and CFOs) - Thumbnail

A media effectiveness guide for CMOs (and CFOs)

The beauty of data in the face of change

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Think you can’t create your own marketing mix modelling study? Think again

Inside the Google media team’s cookieless measurement tool kit

Five green leaves with the face of each contributor on sprouting from a plant

Sustainable advertising: How brands can combat climate change

A woman with dark skin and dark hair in a high bun sits on the floor using a laptop. Next to her are two arrows. One points up, indicating rising energy-efficiency and one points down, representing falling CO2 emissions.

How brands are striving to reduce their carbon footprints, one ad campaign at a time

Embracing change — How to thrive in the ‘never normal’ - Thumbnail

Embracing change — How to thrive in the ‘never normal’

3 ways marketers can uncover more profitable growth this year

3 lessons from Storytel’s chaptered approach to digital transformation-thm

3 lessons from Storytel’s chaptered approach to digital transformation

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

A dark-skinned woman is bent down drilling a side table. To the right, a life-size speech bubble with a green gear overlay in the top right corner. Inside the bubble, the side table is pictured from two different angles.

IKEA’s manual for seamless omnichannel experiences

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Do the tried-and-new

A man with short hair, wearing a light shirt and dark trousers, is standing in front of a large whiteboard showing three keyholes, signifying privacy. The man is pointing at the middle keyhole.

‘It’s business critical’ — How 3 global brands are preparing for a privacy-first future

A woman with medium skin and long dark hair works on a laptop. She is making cost-effective marketing decisions for her business that respect her customers’ privacy.

4 ways to move forward with confidence in a privacy-first world

A person with light skin and black hair in a high, loose bun and bangs, wearing a loose-fitting gray suit, carries an oversize price tag behind their back through a giant keyhole, which is surrounded by shields, graphs, and sliders.

Driving growth in a changing privacy landscape: The digital marketing playbook

a woman wearing hair in a bun and reading a notepad stands next to an oversized blue padlock and a computer window, showing three tick boxes

We put 10 privacy practices to the test. Here’s what we learned

A data-privacy team can support your privacy transformation. Here’s how

How your privacy strategy can help create better customer experiences

A woman in a hijab presents on a YouTube video. She is surrounded by several icons: a horizontal remixing slider, a drop-down icon for languages, overlaid captions, and a heart and thumbs-up icons.

YouTube trends: Unusual, new storytelling formats that viewers are loving right now

Una persona dalla pelle scura e dai capelli corti e ricci, in blazer e pantaloni, siede su una pila di scatole pronte per la spedizione e scruta con un telescopio le tendenze, come le partnership globali con i clienti, che daranno forma al futuro del mark

The future of retail: Global trends shaping the next 5 years

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends for 2023

A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.

What 2022 holiday shopping trends and insights mean for marketers in 2023

Omnichannel best practices: What do winning retailers get right?

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