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3 lessons from Storytel’s chaptered approach to digital transformation-thm

3 lessons from Storytel’s chaptered approach to digital transformation

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

3 ways marketers can uncover more profitable growth this year

A person with long, dark wavy hair sits cross-legged on a platform reading on a mobile device where they seamlessly engage with ads from AI-powered campaigns.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

Boost business with AI. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a white, button-down top.

3 ways to multiply business results with Google’s AI-powered solutions and strategies

Black and white photo of Bozoma Saint John, Global Marketing Executive and Author inside a black circle. Over her, three large blue lines overlay.

Uncovering creative opportunities with Bozoma Saint John

A dark-skinned woman is bent down drilling a side table. To the right, a life-size speech bubble with a green gear overlay in the top right corner. Inside the bubble, the side table is pictured from two different angles.

IKEA’s manual for seamless omnichannel experiences

Fill in your data gaps. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a dark green blazer-style top.

How conversion modelling helps you measure what matters

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends for 2023

A media effectiveness guide for CMOs (and CFOs) - Thumbnail

A media effectiveness guide for CMOs (and CFOs)

In black and white, a short-haired person in a trendy outfit is sitting down, holding a hand mirror. To the right, a chequered square with four icons inside: a price tag, a globe, an online shop, and a lightbulb. A red arrow overlay points upwards.

4 trends that will define the future of luxury and fashion

A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.

What marketers can learn from the most powerful YouTube trends of 2022

A samurai is holding a life-size, green magnifying glass with both hands. To the right, a large internet browser with three products: a comic book, a watch and a car. The magnifying glass is over the comic book icon.

What samurais can teach us about Search

How to get started with marketing mix modelling

Marketing Mix Modelling: A CMO's handbook

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximise a full-funnel media strategy with measurement

A short-haired person holds up a life-sized internet browser displaying two dresses side by side. To the right, a life-sized laptop screen shows a women’s bathing suit, and a mobile phone shows a bra and skirt.

How fashion retailer Lindex reached new audiences with cross-channel ad campaigns

a woman wearing hair in a bun and reading a notepad stands next to an oversized blue padlock and a computer window, showing three tick boxes

We put 10 privacy practices to the test. Here’s what we learned

Provocative planning in 3 parts, as told by Wavemaker Sweden’s CEO - Thumbnail

Provocative planning in 3 parts, as told by Wavemaker Sweden’s CEO

How one Finnish food brand is challenging male representation

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends for 2023

Omnichannel best practices: What do winning retailers get right?

New trend: Long attention spans for long-form videos

3 insights about finance and inflation from Google Search trends

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

A black woman, holding a clipboard, and a man, holding a cardboard box, stand next to other cardboard boxes, with two green arrows forming a circle overlaid.

How to clean up the messy business of e-commerce returns

Un'illustrazione mostra una donna sdraiata su una spiaggia tropicale con il sole che sorge sullo sfondo e le palme che incorniciano l'immagine. La donna sta leggendo un articolo con un grafico di dati sul suo tablet. Alla sua sinistra una valigetta.

Summer reading to prepare marketers for the most profitable time of the year

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Mapping out travel: We’re planning our trips

The ever-evolving retail landscape: Where are we heading? - Thumbnail

The ever-evolving retail landscape: Where are we heading?

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Money matters: We’re worried about our finances

Fill in your data gaps. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a dark green blazer-style top.

How conversion modelling helps you measure what matters

A media effectiveness guide for CMOs (and CFOs) - Thumbnail

A media effectiveness guide for CMOs (and CFOs)

How to get started with marketing mix modelling

Marketing Mix Modelling: A CMO's handbook

Two people in front of a life-sized internet browser. On the left, a woman stands, grabbing a data point of a line graph on the screen. On the right, a man sits on a stool, using his mobile device. A blue ruler overlays the image.

Think you can’t create your own marketing mix modelling study? Think again

The beauty of data in the face of change

How to build a successful measurement plan for 2023

Danish furniture and the power of media mix modelling

A man sits on top of a search bar, which contains icons of a T-shirt and shopping cart. A woman stretches her finger to touch the T-shirt. There is an overlay of two green gear icons.

Predicting customer value with a cloud-based machine learning model

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The new 60/40 model: The ideal budget split to drive retail traffic

In black and white, a short-haired person in a trendy outfit is sitting down, holding a hand mirror. To the right, a chequered square with four icons inside: a price tag, a globe, an online shop, and a lightbulb. A red arrow overlay points upwards.

4 trends that will define the future of luxury and fashion

Woman chooses between two cars on her phone.

Big-ticket items: What car buyers can teach us about the customer journey

Driving omnichannel commerce with Michael Moynihan of The Lego Group, Alycia Mason of McDonald’s, and David Mataranglo of Reprise Digital

Top brand leaders explain how to create frictionless customer experiences that drive omnichannel sales

A person in a dark T-shirt and gray pants pushes a shopping cart while checking their smartphone.

Your 2022 guide to drive retail sales and reach new customers with Google

A Black man wearing a work apron over a striped shirt points a scanner at a product’s barcode.

2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance

A masked woman dressed in a white, button-down blouse examines a dinner plate.

2022 Retail Marketing Guide: Drive foot traffic and in-store sales

A bearded Black man wearing glasses sits cross-legged while enthusiastically opening a package he’s received.

2022 Retail Marketing Guide: Build your brand and acquire new customers

A woman of colour wearing a hijab smiles as she holds her smartphone.

2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy

A smiling woman wearing a sweater and a ribbed knit beanie carries two holiday gifts.

2022 Retail Marketing Guide: Be ready for the holidays and seasonal shopping moments

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.

What marketers can learn from the most powerful YouTube trends of 2022

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximise a full-funnel media strategy with measurement

Black and white photo of Senior Vice President and Chief Marketing Officer of Booking.com, Arjan Dijk, smiling. To the left and behind him, a lifesize globe icon and a small red suitcase icon.

5 branding lessons from Booking.com’s CMO

A life-size upside down triangle divided into three horizontal pieces, the middle piece is red. A dark-skinned woman sits on the middle piece, using her mobile phone. To the right, a YouTube video and medal icon.

Winning ads: How to boost video creatives at each stage of the marketing funnel

How a full funnel marketing strategy helped Booking.com win on YouTube - thumbnail

How a full funnel marketing strategy helped Booking.com win on YouTube

Browser screen shows a YouTube video with a well-dressed person with a red play button overlay.

How British Vogue breaks the internet with its cover reveals

Two people lounge on a couch and watch a YouTube video on a laptop.

Audience insights and testing: How Sofacompany designed their first brand campaign

A person with long, dark wavy hair sits cross-legged on a platform reading on a mobile device where they seamlessly engage with ads from AI-powered campaigns.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

Boost business with AI. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a white, button-down top.

3 ways to multiply business results with Google’s AI-powered solutions and strategies

A short-haired person holds up a life-sized internet browser displaying two dresses side by side. To the right, a life-sized laptop screen shows a women’s bathing suit, and a mobile phone shows a bra and skirt.

How fashion retailer Lindex reached new audiences with cross-channel ad campaigns

A person with medium skin and short wavy dark hair, wearing a white t-shirt, black pants, and white sneakers, safely browses the web on a tablet.

How programmatic advertisers can fundamentally reimagine the way they build audiences

Demystifying automation: The most common myths debunked

A woman stands over a table fixing a toaster with a screwdriver. Behind the table, a green life-sized internet overlay is on top of a file box.

6 months, 7 markets: How one retailer’s global growth helps more people reduce waste

A woman with long hair, wearing a winter hat, uses a touch screen, which shows a brain with a blue light bulb overlaid. Next to it, a bar chart and a thermometer indicating cold weather.

How Bayer used machine learning to predict cold and flu trends

An auctioneer stands with a gavel in front of three customers, with different values attributed to each. Three hands holding green bidding cards are held up in the foreground.

Bidding for success: New ways to find your most valuable customers

How one Finnish food brand is challenging male representation

Four people gather on a volume bar in front of a large browser displaying video players. One of the people pushes play for a person using an electric wheelchair. Another person moves up the volume button with their white cane.

Accessibility: The missing key to connect with customers

How Philips is building inclusivity from the inside out

How Booking.com is breaking down barriers for LGBTQ+ travellers

Complete clarity: How one diverse agency sends a powerful message in the name of inclusion

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