Trending Right Now
Ranked by pageviews and recency per category

We put 10 privacy practices to the test. Here’s what we learned
January 2023

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale
December 2022

A media effectiveness guide for CMOs (and CFOs)
December 2022

IKEA’s manual for seamless omnichannel experiences
December 2022

Top digital marketing trends for 2023
December 2022

How fashion retailer Lindex reached new audiences with cross-channel ad campaigns
November 2022

Marketing Mix Modelling: A CMO's handbook
November 2022

4 trends that will define the future of luxury and fashion
November 2022

What samurais can teach us about Search
December 2022

How to maximise a full-funnel media strategy with measurement
November 2022

How one Finnish food brand is challenging male representation
December 2022

Flashback End-of-Year Edition: Our 10 most-read articles of 2022
December 2022
Omnichannel best practices: What do winning retailers get right?
November 2022

People take their privacy more seriously than you’d expect — brands should too
October 2022
How your privacy strategy can help create better customer experiences
November 2022

The beauty of data in the face of change
October 2022

Think you can’t create your own marketing mix modelling study? Think again
October 2022

KPIs: An essential framework
May 2022

How to build a successful measurement plan for 2023
September 2022
Searches are getting more specific: Here's how marketers can respond
October 2022

A media effectiveness guide for CMOs (and CFOs)
December 2022

Marketing Mix Modelling: A CMO's handbook
November 2022

The beauty of data in the face of change
October 2022

Think you can’t create your own marketing mix modelling study? Think again
October 2022

How to build a successful measurement plan for 2023
September 2022
Danish furniture and the power of media mix modelling
July 2022

Predicting customer value with a cloud-based machine learning model
July 2022

The new 60/40 model: The ideal budget split to drive retail traffic
May 2022

Why omnichannel measurement shouldn’t be an afterthought
February 2022

Top digital marketing trends for 2023
December 2022
Omnichannel best practices: What do winning retailers get right?
November 2022
3 insights about finance and inflation from Google Search trends
August 2022
New trend: Long attention spans for long-form videos
August 2022

Soothing videos: The surprising trend capturing Gen Z’s attention
August 2022

How to clean up the messy business of e-commerce returns
July 2022

Summer reading to prepare marketers for the most profitable time of the year
June 2022

The ever-evolving retail landscape: Where are we heading?
May 2022
2022 Google Search trends tell a tale of two moods: Optimism and uncertainty
March 2022

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale
December 2022

IKEA’s manual for seamless omnichannel experiences
December 2022

Do the tried-and-new
October 2022

3 traits digital leaders have in common
March 2022

3 ways retailers can help consumers navigate choice complexity
June 2022
How Just Eat Takeaway uses first-party data to help customers avoid ‘hangry’ moments
March 2022

We know the digital trends for 2022. But how can businesses act upon them?
March 2022

Benedict Evans on the future of digital tech: ‘It’s a blank canvas’
February 2022

How one Finnish food brand is challenging male representation
December 2022

Accessibility: The missing key to connect with customers
June 2022

How Philips is building inclusivity from the inside out
June 2022

How Booking.com is breaking down barriers for LGBTQ+ travellers
May 2022

What inclusive customer experiences really look like for Calvin Klein
March 2022

Eliminating unconscious bias: How one company built a more inclusive hiring process
March 2022

Complete clarity: How one diverse agency sends a powerful message in the name of inclusion
April 2022

How fashion retailer Lindex reached new audiences with cross-channel ad campaigns
November 2022
Demystifying automation: The most common myths debunked
November 2022

How programmatic advertisers can fundamentally reimagine the way they build audiences
November 2022

How Bayer used machine learning to predict cold and flu trends
October 2022

6 months, 7 markets: How one retailer’s global growth helps more people reduce waste
August 2022

Bidding for success: New ways to find your most valuable customers
May 2022

Consolidated campaigns. Concrete results. This is the future of ads
February 2022

We put 10 privacy practices to the test. Here’s what we learned
January 2023

People take their privacy more seriously than you’d expect — brands should too
October 2022
How your privacy strategy can help create better customer experiences
November 2022

Ask a researcher: Here’s what people really think about online privacy
June 2022
How Pandora strikes gold with first-party customer data
March 2022
3 lessons from Footway to harness the benefits of first-party data
February 2022