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How We Transform: Industry leaders reflect on the four key drivers of digital maturity

Feature of the week

How We Transform: Industry leaders reflect on the four key drivers of digital maturity

Recent BCG research identified the four crucial accelerators of digital maturity. In 'How We Transform', we speak to industry leaders from across the Nordics and Benelux to learn what they look like in practice. First up, Storytel's Head of Global Marketing and Growth, Cecilia Kroon.

Consumer Insights

Europe, Middle East & Africa Article
An illustrated gif of a tear away calendar, showing frames depicting this year’s holiday shopping trends: a Black woman wearing a face mask as she is holiday shopping as early as June, a white man wearing a face mask in a shop with stock shortages, a whit
Article

3 early holiday shopping trends for the 2021 festive season

Article
Flashback: The top 3 articles of September 2021
Article

Flashback: The top 3 articles of September 2021

Nordics & Benelux Article
Five shopping trends spotted in the Nordics and Benelux this year
Article

5 shopping trends spotted in the Nordics and Benelux this year

Global Perspective
Consumers around the world are embracing localism.
Perspective

How localism is driving brand engagement with consumers across the globe

Marketing Strategies & Innovations

Article
How modeling technology enhances your analytics and prioritizes privacy
Article

How modeling technology enhances your analytics and prioritises privacy

Global Perspective
How PepsiCo uses first-party data to build direct relationships with consumers- Thumbnail
Perspective

How PepsiCo uses first-party data to build direct relationships with consumers

Article
A person of color wearing a white T-shirt and gray pants kneels beside icons related to machine learning models, including a smartphone, a magnifying glass, a light bulb, a laptop, and a line graph. A blue check mark is centered in the middle.
Article

Get comfortable with more types of machine learning models

United States Video
Create Effective YouTube Ads with Nacia Walsh and Pei Ling Ho, Global Creative Director, Google Creative Works
Video

How to think about building effective ads for YouTube

Watch now
Europe, Middle East & Africa Article
Woman looks at her phone, with illustrations indicating her online customer journey from researching to making a final purchase.
Article

Mobile momentum: What we’ve learned from user tests with over 200 brands

Interview
Scott Galloway on the A-Z of marketing, from acceleration through to zero-click ordering- Thumbnail
Interview

Scott Galloway on the A-Z of marketing, from acceleration through to zero-click ordering

Collection
Video stills of smiling and laughing people of color.
Collection

Building diversity and inclusive marketing into equitable company cultures

In-Depth Reading

Search

Dig into Google Search insights and trends to get closer to your customers and be ready for what’s next.

18 Articles

Digital Transformation

Embrace the latest advances in digital marketing technology, from automation and machine learning to more precise data and measurement.

20 Articles

Retail

Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences.

21 Articles

YouTube

Dive into YouTube ad effectiveness research, and find out how other brands are innovating with online video marketing.

27 Articles

Tools

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience, and improve it.

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Digital Maturity Benchmark

How does my data-driven marketing measure up?

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Test My Site

Test your mobile site speed and deliver a better experience.

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Market Finder: Respond to COVID-19

Tools and resources to help you manage your global business.