Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week 4 reasons mobile shoppers aren’t converting — and what brands can do about it Seven out of 10 mobile shoppers do not end up making a purchase. We outline four of the most common barriers they face — and showcase how some brands successfully tackled them. Local Picks Nordics & Benelux Article Article The 2021 retail calendar to help plan for seasonal moments: Mother's Day edition Article Article Flashback: The top 3 articles of April 2021 Europe, Middle East & Africa Article Article Accelerating behaviours: What Search trends tell us about changing consumer habits Europe, Middle East & Africa Article Article Searching for the way Nordics & Benelux Report Report Savvy spenders: Consumer buying behaviour in the Nordics and Benelux Netherlands Case Study Case Study Optimising the online shopping experience when no two customer journeys are the same Article Article 5 ways businesses can prepare themselves for the road ahead, shared by Google experts Global Picks Global Article Article Here's how consumers are preparing to get back out there Article Article 3 ways to plan for performance and privacy in iOS app marketing Article Article 3 things CMOs should think about when it comes to putting privacy first Perspective Perspective Google’s CMO shares 5 enduring lessons the pandemic has taught her Interview Interview Data ethics: It’s time for courage, not just compliance Collection Collection Building more inclusive marketing and diverse corporate cultures Collection Collection Resources and insights to help you navigate uncertain times In-Depth Reading Digital Marketing Transformation There’s no set playbook for transformation. Get the resources, research and tips to pave your own path to automated, data-driven marketing. 39 Collections Omnichannel Discover how to align your efforts and provide a seamless, integrated customer experience — across every channel and device. 16 Collections Mobile What’s the buzz with mobile? Get up to speed with our collection of the latest insights, research and inspiration. 27 Collections Video Description: From YouTube chart-toppers to innovative video campaigns, learn how to capture the attention of viewers and drive results for y 25 Collections Export Take your brand across borders with this collection of materials geared towards helping you reach and engage with customers abroad. 19 Collections Case Studies Learn from real-life examples of leading brands and agencies — from the sweeping successes to the bumps along the way. 11 Collections Research & Data Tap into the research, data and tools that help you gather audience insights and drive growth for your business. 7 Collections Thought Leadership Hear first-hand from top industry influencers about the latest and greatest in digital marketing. 11 Collections Tools for marketers Grow My Store Grow My Store Assess your retail website’s customer experience, and improve it. Digital Maturity Benchmark Digital Maturity Benchmark How does my data-driven marketing measure up? Test My Site Test My Site Test your mobile site speed and deliver a better experience. Market Finder: Respond to COVID-19 Market Finder: Respond to COVID-19 Tools and resources to help you manage your global business.