Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.
Feature of the week

7 ways to improve your omnichannel customer experience

Winning in retail used to be about offering the right product at the right price. Now easy returns and free shipping also play a key role. This article explores the new demands facing retailers, how to respond, and premieres the new Grow My Store tool where you can see how your site measures up.

Local Picks

Article
Article

Flashback! End-of-Year Edition: The 10 most-read articles of 2019

Netherlands Case Study
Case Study

Cost, efficiency, and profit: Why it’s worth testing automation

Netherlands Case Study
Case Study

From store visit to online check-out: How one retailer tackled omnichannel by focusing on 4 key aspects

Sweden Case Study
Case Study

Reaching beyond reach: 3 steps to driving conversions with awareness campaigns

Interactive Feature
Interactive Feature

What makes people around the world click "add to cart"?

Finland Case Study
Case Study

How digital agency OIKIO uses automation to work ‘smarter’ for its clients

Finland Case Study
Case Study

How putting a price on speed helped one retailer increase mobile revenue in just 2 months

Global Picks

Interactive Feature
Interactive Feature

Diversity & Inclusivity Report: Gender in advertising

Article
Article

The rules of engagement: How to keep Gen Xers watching on YouTube

Video
Video

The search trends that defined Google’s Year in Search

Watch now
Article
Article

Marketing pearls of wisdom from around the world this year

Video
Video

How machine learning will inspire bigger and better creative ideas

Watch now
Perspective
Perspective

3 tips from OMD for creating valuable AI experiences for consumers and brands

Video
Video

Inside Google Marketing: How we’re unlocking the power of machine learning

Watch now

In-Depth Reading

Digital Marketing Transformation

There’s no set playbook for transformation. Get the resources, research and tips to pave your own path ⁠to automated, data-driven marketing.
29 Items

Omnichannel

Discover how to align your efforts and provide a seamless, integrated customer experience ⁠— across every channel and device.
12 Items

Mobile

What’s the buzz with mobile? Get up to speed with our collection of the latest insights, research and inspiration.
27 Items

Video

Description: From YouTube chart-toppers to innovative video campaigns, learn how to capture the attention of viewers and drive results for y
25 Items

Export

Take your brand across borders with this collection of materials geared towards helping you reach and engage with customers abroad.
19 Items

Case Studies

Learn from real-life examples of leading brands and agencies ⁠— from the sweeping successes to the bumps along the way.
11 Case Studies

Research & Data

Tap into the research, data and tools that help you gather audience insights and drive growth for your business.
7 Items

Thought Leadership

Hear first-hand from top industry influencers about the latest and greatest in digital marketing.
11 Items

Tools for marketers

Grow My Store

How good is my website's customer experience? I want to assess my retail site and find tailored hints and tips on how to improve the online experience for my customers.

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Market Finder

Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement.