Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week How We Transform: Industry leaders reflect on the four key drivers of digital maturity Recent BCG research identified the four crucial accelerators of digital maturity. We spoke to industry leaders from across the Nordics and Benelux to learn what they look like in practice. Consumer Insights Nordics & Benelux Case Study Case Study Moving forward: Omnichannel marketing lessons for the post-pandemic future Nordics & Benelux Article Article The 2021 retail calendar to help plan for seasonal moments: peak season edition Europe, Middle East & Africa Article Article 3 early holiday shopping trends for the 2021 festive season Marketing Strategies & Innovations Article Article What the latest changes to Google Search will mean for advertisers United Kingdom Case Study Case Study Vodafone: Dialling up success with a new global approach to digital Article Article Is your measurement plan ready for 2022? Article Article How modeling technology enhances your analytics and prioritises privacy Global Perspective Perspective How PepsiCo uses first-party data to build direct relationships with consumers Article Article Get comfortable with more types of machine learning models Collection Collection Building diversity and inclusive marketing into equitable company cultures In-Depth Reading Search Dig into Google Search insights and trends to get closer to your customers and be ready for what’s next. 17 Articles Digital Transformation Embrace the latest advances in digital marketing technology, from automation and machine learning to more precise data and measurement. 20 Articles Retail Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences. 21 Articles YouTube Dive into YouTube ad effectiveness research, and find out how other brands are innovating with online video marketing. 27 Articles Tools Grow My Store Grow My Store Assess your retail website’s customer experience, and improve it. Digital Maturity Benchmark Digital Maturity Benchmark How does my data-driven marketing measure up? Test My Site Test My Site Test your mobile site speed and deliver a better experience. Market Finder: Respond to COVID-19 Market Finder: Respond to COVID-19 Tools and resources to help you manage your global business.