Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Un carrello della spesa è affiancato a sinistra da un cursore che fa clic su un annuncio del browser e a destra da una barra di ricerca di YouTube e da una barra di ricerca di Google.

Your 2023 guide to driving profitability and reaching new customers with Google

The power of introverts in marketing

A YouTube viewer engages with video ad content on multiple platforms: a long-form auto ad on desktop, a Short featuring a football star on mobile, and a creator-led series on CTV.

Success across screens: How 3 brands drove results using multiple YouTube ad formats

A woman in a coat and gloves faces two storefronts, shaped like website browsers, with running shoes in the window. One store has signage with a 5-star review, the other with signage showing a fast delivery truck.

New retail research: Ditch the discounts. There are other ways to drive online sales

Embracing change — How to thrive in the ‘never normal’ - Thumbnail

Embracing change — How to thrive in the ‘never normal’

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

หญิงผมดำเป็นลอนและชายผมสั้นกำลังยืนอยู่ในทะเลทราย ข้างรถยนต์จากภาพยนตร์ “เจาะเวลาหาอดีต” ที่ดูเหมือนจะทำงานด้วยระบบ AI

‘Back to the future’: The old marketing feature that will drive new marketing success

Una persona con lunghi capelli scuri e ondulati siede a gambe incrociate su una piattaforma dove legge su un dispositivo mobile e si confronta con gli annunci di campagne potenziate dall'intelligenza artificiale.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

3 ways marketers can uncover more profitable growth this year

3 lessons from Storytel’s chaptered approach to digital transformation-thm

3 lessons from Storytel’s chaptered approach to digital transformation

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

Ritratto in bianco e nero di Huda Kattan

Huda Beauty founder shares her five leadership lessons

A samurai is holding a life-size, green magnifying glass with both hands. To the right, a large internet browser with three products: a comic book, a watch and a car. The magnifying glass is over the comic book icon.

What samurais can teach us about Search

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends for 2023

A dark-skinned woman is bent down drilling a side table. To the right, a life-size speech bubble with a green gear overlay in the top right corner. Inside the bubble, the side table is pictured from two different angles.

IKEA’s manual for seamless omnichannel experiences

Flashback: The top 3 articles of March 2023

Fill in your data gaps. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a dark green blazer-style top.

How conversion modelling helps you measure what matters

Boost business with AI. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a white, button-down top.

3 ways to multiply business results with Google’s AI-powered solutions and strategies

How to get started with marketing mix modelling

Marketing Mix Modelling: A CMO's handbook

A media effectiveness guide for CMOs (and CFOs) - Thumbnail

A media effectiveness guide for CMOs (and CFOs)

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

หญิงผมดำเป็นลอนและชายผมสั้นกำลังยืนอยู่ในทะเลทราย ข้างรถยนต์จากภาพยนตร์ “เจาะเวลาหาอดีต” ที่ดูเหมือนจะทำงานด้วยระบบ AI

‘Back to the future’: The old marketing feature that will drive new marketing success

Una persona con lunghi capelli scuri e ondulati siede a gambe incrociate su una piattaforma dove legge su un dispositivo mobile e si confronta con gli annunci di campagne potenziate dall'intelligenza artificiale.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

Boost business with AI. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a white, button-down top.

3 ways to multiply business results with Google’s AI-powered solutions and strategies

A short-haired person holds up a life-sized internet browser displaying two dresses side by side. To the right, a life-sized laptop screen shows a women’s bathing suit, and a mobile phone shows a bra and skirt.

How fashion retailer Lindex reached new audiences with cross-channel ad campaigns

Demystifying automation: The most common myths debunked

A person with medium skin and short wavy dark hair, wearing a white t-shirt, black pants, and white sneakers, safely browses the web on a tablet.

How programmatic advertisers can fundamentally reimagine the way they build audiences

A woman with long hair, wearing a winter hat, uses a touch screen, which shows a brain with a blue light bulb overlaid. Next to it, a bar chart and a thermometer indicating cold weather.

How Bayer used machine learning to predict cold and flu trends

A woman stands over a table fixing a toaster with a screwdriver. Behind the table, a green life-sized internet overlay is on top of a file box.

6 months, 7 markets: How one retailer’s global growth helps more people reduce waste

Fill in your data gaps. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a dark green blazer-style top.

How conversion modelling helps you measure what matters

How to get started with marketing mix modelling

Marketing Mix Modelling: A CMO's handbook

A media effectiveness guide for CMOs (and CFOs) - Thumbnail

A media effectiveness guide for CMOs (and CFOs)

The beauty of data in the face of change

Two people in front of a life-sized internet browser. On the left, a woman stands, grabbing a data point of a line graph on the screen. On the right, a man sits on a stool, using his mobile device. A blue ruler overlays the image.

Think you can’t create your own marketing mix modelling study? Think again

How to build a successful measurement plan for 2023

Danish furniture and the power of media mix modelling

A man sits on top of a search bar, which contains icons of a T-shirt and shopping cart. A woman stretches her finger to touch the T-shirt. There is an overlay of two green gear icons.

Predicting customer value with a cloud-based machine learning model

A YouTube viewer engages with video ad content on multiple platforms: a long-form auto ad on desktop, a Short featuring a football star on mobile, and a creator-led series on CTV.

Success across screens: How 3 brands drove results using multiple YouTube ad formats

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximise a full-funnel media strategy with measurement

In black and white, a woman sits on a sofa with her laptop, between 2 windows. The left half of the room is light-coloured, with the sun outside, and the right half is dark-coloured, with the moon outside. A red life-size play button overlays the centre.

Day and night: How contrasting ads helped Rugvista connect with first-time homemakers

A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.

What marketers can learn from the most powerful YouTube trends of 2022

Black and white photo of Senior Vice President and Chief Marketing Officer of Booking.com, Arjan Dijk, smiling. To the left and behind him, a lifesize globe icon and a small red suitcase icon.

5 branding lessons from Booking.com’s CMO

A life-size upside down triangle divided into three horizontal pieces, the middle piece is red. A dark-skinned woman sits on the middle piece, using her mobile phone. To the right, a YouTube video and medal icon.

Winning ads: How to boost video creatives at each stage of the marketing funnel

How a full funnel marketing strategy helped Booking.com win on YouTube - thumbnail

How a full funnel marketing strategy helped Booking.com win on YouTube

Two people lounge on a couch and watch a YouTube video on a laptop.

Audience insights and testing: How Sofacompany designed their first brand campaign

a woman wearing hair in a bun and reading a notepad stands next to an oversized blue padlock and a computer window, showing three tick boxes

We put 10 privacy practices to the test. Here’s what we learned

A data-privacy team can support your privacy transformation. Here’s how

Privacy builds customer trust. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a collared shirt and a dark-red sweater.

How to create a privacy strategy that builds brand trust

How your privacy strategy can help create better customer experiences

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

A man with a dark beard and his hair in a bun sits at a high-top cafe table across from a woman with long, flowing black hair. He safely uses his smartphone, as she browses the web from her laptop, knowing her data is protected.

In a privacy-first world, the agency-client relationship has never been more important

4009 TWG ask a researcher-THUMBNAIL

Ask a researcher: Here’s what people really think about online privacy

Embracing change — How to thrive in the ‘never normal’ - Thumbnail

Embracing change — How to thrive in the ‘never normal’

3 ways marketers can uncover more profitable growth this year

3 lessons from Storytel’s chaptered approach to digital transformation-thm

3 lessons from Storytel’s chaptered approach to digital transformation

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

A dark-skinned woman is bent down drilling a side table. To the right, a life-size speech bubble with a green gear overlay in the top right corner. Inside the bubble, the side table is pictured from two different angles.

IKEA’s manual for seamless omnichannel experiences

A person with black curly hair in a puff interacts with a Venn diagram inside a blue orb. Another person with wavy hair in a bun kneels while holding an orb containing a peak marketing strategy.

Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends for 2023

Omnichannel best practices: What do winning retailers get right?

3 insights about finance and inflation from Google Search trends

New trend: Long attention spans for long-form videos

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

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