Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Feature of the week

Thinking outside the toolbox: How Norwegian DIY retailer Obs Bygg, converts video viewers into customers

Obs Bygg were struggling to attract a younger audience who often feel uncomfortable with DIY tasks. That's when they put a fresh twist on an old classic - the 'how to' video series. Using Norway's biggest influencer as its star, the videos helped Obs Bygg strike a chord with a new demographic.

Feature of the week

Thinking outside the toolbox: How Norwegian DIY retailer Obs Bygg, converts video viewers into customers

Obs Bygg were struggling to attract a younger audience who often feel uncomfortable with DIY tasks. That's when they put a fresh twist on an old classic - the 'how to' video series. Using Norway's biggest influencer as its star, the videos helped Obs Bygg strike a chord with a new demographic.

Consumer Insights

Marketing Strategies & Innovations

In-Depth Reading

9 Collections

12 Collections

12 Collections

7 Collections

15 Collections

5 Collections

5 Articles

5 Collections

Tools