Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

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Feature of the week

Resources for "Transform to be ready"

The need for digital transformation is now greater than ever. Register for our upcoming online event "Transform to be ready" or start your journey today with our wide range of additional resources.

Local Picks

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Article

Top digital marketing trends and predictions for 2021

Perspective

5 lessons from 2020 marketers in the Nordics and Benelux will bring into the new year

Article

Rethink ready: How to prepare your business for what’s next

Perspective

What makes a video ad good? 4 industry leaders share their views

Consumer behaviours are changing: 3 ways first party data can help you stay on top

Article

The rules of finance: How one Swedish bank used first-party data to break the mould

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Perspective

Mobile takeaways: Understanding user behaviour for better cross-device experiences

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Flashback End-of-Year Edition: The 10 most-read articles of 2020

Global Picks

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Powerful pivots: How nimble apps are thriving in the ‘new normal’

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Lessons from 2008: How to respond to evolving consumer behaviour in tumultuous times

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Resources and insights to help you navigate uncertain times

In-Depth Reading

Digital Marketing Transformation

There’s no set playbook for transformation. Get the resources, research and tips to pave your own path ⁠to automated, data-driven marketing.

39 Collections

Omnichannel

Discover how to align your efforts and provide a seamless, integrated customer experience ⁠— across every channel and device.

16 Collections

Mobile

What’s the buzz with mobile? Get up to speed with our collection of the latest insights, research and inspiration.

27 Collections

Video

Description: From YouTube chart-toppers to innovative video campaigns, learn how to capture the attention of viewers and drive results for y

25 Collections

Export

Take your brand across borders with this collection of materials geared towards helping you reach and engage with customers abroad.

19 Collections

Case Studies

Learn from real-life examples of leading brands and agencies ⁠— from the sweeping successes to the bumps along the way.

11 Collections

Research & Data

Tap into the research, data and tools that help you gather audience insights and drive growth for your business.

7 Collections

Thought Leadership

Hear first-hand from top industry influencers about the latest and greatest in digital marketing.

11 Collections

Insights. Ideas. Inspiration.

Resources for "Transform to be ready"

Local Picks

Top digital marketing trends and predictions for 2021

5 lessons from 2020 marketers in the Nordics and Benelux will bring into the new year

Rethink ready: How to prepare your business for what’s next

What makes a video ad good? 4 industry leaders share their views

The rules of finance: How one Swedish bank used first-party data to break the mould

Mobile takeaways: Understanding user behaviour for better cross-device experiences

Flashback End-of-Year Edition: The 10 most-read articles of 2020

Global Picks

Powerful pivots: How nimble apps are thriving in the ‘new normal’

Lessons from 2008: How to respond to evolving consumer behaviour in tumultuous times

How consumers make purchasing decisions during COVID-19

‘Why?’ dominated the 2020 Google Year in Search

The future of commerce is here. Are you ready?

The Update

Resources and insights to help you navigate uncertain times