Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Feature of the week

Accelerating behaviours: What Search trends tell us about changing consumer habits

Our daily routines have been disrupted and changed by the pandemic, but which of our new habits are likely to stick? We analysed Search trends across the Nordics & Benelux regions to find the answer.

Local Picks

An illustration of a woman sitting atop a stylised version of the Google Search bar, holding binoculars up to her eyes and looking into the distance. The image is black and white, with a green highlight by the Google Search bar.

Article

Optimising the online shopping experience when no two customer journeys are the same

Article

5 ways businesses can prepare themselves for the road ahead, shared by Google experts

Perspective

The secret of company culture is how it's celebrated

Infographic

Where the Dutch consumer journey stands in 2021

Global Picks

Perspective

Google’s CMO shares 5 enduring lessons the pandemic has taught her

Interview

Data ethics: It’s time for courage, not just compliance

Video

Ask a Researcher: What behavioural science tells us about online purchase decisions

Video

Ask a Researcher: How do we decode the messy middle of the consumer purchase journey?

Perspective

5 top tips to promote diversity in your business from thought leaders around the world

Collection

Building more inclusive marketing and diverse corporate cultures

Collection

Resources and insights to help you navigate uncertain times

In-Depth Reading

Digital Marketing Transformation

There’s no set playbook for transformation. Get the resources, research and tips to pave your own path ⁠to automated, data-driven marketing.

39 Collections

Omnichannel

Discover how to align your efforts and provide a seamless, integrated customer experience ⁠— across every channel and device.

16 Collections

Mobile

What’s the buzz with mobile? Get up to speed with our collection of the latest insights, research and inspiration.

27 Collections

Video

Description: From YouTube chart-toppers to innovative video campaigns, learn how to capture the attention of viewers and drive results for y

25 Collections

Export

Take your brand across borders with this collection of materials geared towards helping you reach and engage with customers abroad.

19 Collections

Case Studies

Learn from real-life examples of leading brands and agencies ⁠— from the sweeping successes to the bumps along the way.

11 Collections

Research & Data

Tap into the research, data and tools that help you gather audience insights and drive growth for your business.

7 Collections

Thought Leadership

Hear first-hand from top industry influencers about the latest and greatest in digital marketing.

11 Collections

Insights. Ideas. Inspiration.

Accelerating behaviours: What Search trends tell us about changing consumer habits

Local Picks

Searching for the way

Savvy spenders: Consumer buying behaviour in the Nordics and Benelux

Flashback: The top 3 articles of March 2021

Optimising the online shopping experience when no two customer journeys are the same

5 ways businesses can prepare themselves for the road ahead, shared by Google experts

The secret of company culture is how it's celebrated

Where the Dutch consumer journey stands in 2021

Global Picks

Google’s CMO shares 5 enduring lessons the pandemic has taught her

Data ethics: It’s time for courage, not just compliance

Ask a Researcher: What behavioural science tells us about online purchase decisions

Ask a Researcher: How do we decode the messy middle of the consumer purchase journey?

5 top tips to promote diversity in your business from thought leaders around the world

Building more inclusive marketing and diverse corporate cultures

Resources and insights to help you navigate uncertain times