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Take your marketing further with Google. Think with Google.

Feature of the week

The Update: Measurement that helps every marketing dollar count

In this episode, Google’s global VP of ads marketing, Marie Gulin-Merle, and VP of measurement and analytics, Vidhya Srinivasan, discuss the challenges marketers are facing right now when it comes to measurement, the power of finding the right insights, and which tools can help make sense of it all.

Local Picks

Netherlands Case Study
Case Study

How a strong agency partnership helped one retailer crack automation

Sweden Case Study
Case Study

Why A/B testing with first-party data is key to uncovering customer lifetime value

Article
Article

How people decide what to buy lies in the “messy middle” of the purchase journey

Article
Article

Lessons from lockdown: 5 ways European brands have navigated the crisis

Report
Report

8 ways consumers in the Nordics and Benelux adapted their shopping behaviour this year

Perspective
Perspective

Flashback: The top 3 articles of July 2020

Denmark Case Study
Case Study

Patterns and relevancy: Connecting with customers in a ‘cookieless’ world

Global Picks

Tutorial
Tutorial

How to become a strategic problem solver in 5 steps

Video
Video

The Update: How Google is handling the shift to virtual events

Watch now
Article
Article

COVID-19 has accelerated digital adoption — the time to transform is now

Interactive Feature
Interactive Feature

Are recent trends here to stay?

Collection
Collection

Resources and insights to help you navigate uncertain times

Collection
Collection

Building more inclusive marketing and diverse corporate cultures

Collection
Collection

The Update

Interview
Interview

The Think with Google Podcast

In-Depth Reading

Digital Marketing Transformation

There’s no set playbook for transformation. Get the resources, research and tips to pave your own path ⁠to automated, data-driven marketing.

35 Items

Omnichannel

Discover how to align your efforts and provide a seamless, integrated customer experience ⁠— across every channel and device.

16 Items

Mobile

What’s the buzz with mobile? Get up to speed with our collection of the latest insights, research and inspiration.

27 Items

Video

Description: From YouTube chart-toppers to innovative video campaigns, learn how to capture the attention of viewers and drive results for y

24 Items

Export

Take your brand across borders with this collection of materials geared towards helping you reach and engage with customers abroad.

19 Items

Case Studies

Learn from real-life examples of leading brands and agencies ⁠— from the sweeping successes to the bumps along the way.

11 Case Studies

Research & Data

Tap into the research, data and tools that help you gather audience insights and drive growth for your business.

7 Items

Thought Leadership

Hear first-hand from top industry influencers about the latest and greatest in digital marketing.

11 Items

Tools for marketers

Grow My Store

How good is my website's customer experience? I want to assess my retail site and find tailored hints and tips on how to improve the online experience for my customers.

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Respond to COVID-19

Tools, guides and resources to help your global business navigate these uncertain times.