Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Resources for "Transform to be ready" The need for digital transformation is now greater than ever. Register for our upcoming online event "Transform to be ready" or start your journey today with our wide range of additional resources. Local Picks Global Article Article Top digital marketing trends and predictions for 2021 Nordics & Benelux Perspective Perspective 5 lessons from 2020 marketers in the Nordics and Benelux will bring into the new year Global Article Article Rethink ready: How to prepare your business for what’s next Perspective Perspective What makes a video ad good? 4 industry leaders share their views Sweden Article Article The rules of finance: How one Swedish bank used first-party data to break the mould Netherlands Perspective Perspective Mobile takeaways: Understanding user behaviour for better cross-device experiences Nordics & Benelux Article Article Flashback End-of-Year Edition: The 10 most-read articles of 2020 Global Picks Europe, Middle East & Africa Article Article Powerful pivots: How nimble apps are thriving in the ‘new normal’ Europe, Middle East & Africa Article Article Lessons from 2008: How to respond to evolving consumer behaviour in tumultuous times Global Article Article How consumers make purchasing decisions during COVID-19 Video Video ‘Why?’ dominated the 2020 Google Year in Search Perspective Perspective The future of commerce is here. Are you ready? Collection Collection The Update Collection Collection Resources and insights to help you navigate uncertain times Get our newsletter Stay on top of the latest and greatest Subscribe In-Depth Reading Digital Marketing Transformation There’s no set playbook for transformation. Get the resources, research and tips to pave your own path to automated, data-driven marketing. 39 Collections Omnichannel Discover how to align your efforts and provide a seamless, integrated customer experience — across every channel and device. 16 Collections Mobile What’s the buzz with mobile? Get up to speed with our collection of the latest insights, research and inspiration. 27 Collections Video Description: From YouTube chart-toppers to innovative video campaigns, learn how to capture the attention of viewers and drive results for y 25 Collections Export Take your brand across borders with this collection of materials geared towards helping you reach and engage with customers abroad. 19 Collections Case Studies Learn from real-life examples of leading brands and agencies — from the sweeping successes to the bumps along the way. 11 Collections Research & Data Tap into the research, data and tools that help you gather audience insights and drive growth for your business. 7 Collections Thought Leadership Hear first-hand from top industry influencers about the latest and greatest in digital marketing. 11 Collections Tools for marketers Grow My Store Grow My Store Assess your retail website’s customer experience, and improve it. Digital Maturity Benchmark Digital Maturity Benchmark How does my data-driven marketing measure up? Test My Site Test My Site Test your mobile site speed and deliver a better experience. Market Finder: Respond to COVID-19 Market Finder: Respond to COVID-19 Tools and resources to help you manage your global business.