Technology in service of creative work

Creativity and data don’t have to be at odds. Discover how to put audience signals, tools, and experimentation to work in service of creativity for smarter campaigns.

The voices developing creative work matter more than ever

Creativity is the most essential ingredient for successful marketing. For the 2019 Cannes Lions International Festival of Creativity, we’re highlighting the power of creativity and the forces that drive it: the people who make the work, and the technology that fuels it. Learn more about how technology, data, tools, and diverse voices can shape your brand’s creative strategy.