What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles in April 2020.
1. Google Trends insights to help you understand consumer behaviour throughout the COVID-19 pandemic
The impact of the coronavirus has been felt around the world. Consumer needs and behaviours are changing, which poses new challenges to marketers. In this collection, we share search insights from Google Trends to help you understand what is top of mind for customers during this unprecedented time.
2. 4 ways advertising automation can help marketers in changing times
How can marketers keep their campaigns efficient in these uncertain times? Even prior to the coronavirus outbreak, one successful approach has been through machine learning and automation. Here are four ways you can make the most of advertising automation right now.
3. Inside Google Marketing: Marketing measurement during a pandemic
How do you measure your marketing efforts during this disruptive time? And should you be measuring at all right now? Head of Strategic Analytics for Google Marketing Avinash Kaushik has been grappling with these questions himself. He and his team share the five measurement strategies they’re pausing for the moment, and the five that continue to provide value.