It’s a leap year, which means a whole extra day of February data to dig into. Find out what’s been sparking the interest of our readers on Think with Google Nordics & Benelux with our top three most-read articles.
1. Why all marketing should be performance marketing
It’s time for brands to step back and evaluate applying performance methods to all aspects of marketing — across the entire business, throughout the entire customer journey, to all levels of the funnel, and all media and content types. This article will help you unlock the opportunities by following four key steps.
2. Digital marketing transformation: A 3-step organisational action plan
Digital marketing transformation is about more than just technology, with research showing that the human role is just as important in securing success as even the most advanced tools. So which tactics are digitally mature companies using to reach the right balance? Find out with our practical three-step guide.
3. Less instinct, more structure: Borrow Google’s tips for hiring top marketing talent
You’ve probably heard one or two myths about Google’s hiring process. But these days, we exclusively rely on structured interviewing. But what does this method entail? And how can it help you in finding your next top marketing talent? Listing four tactics for marketers, this article is a good starting point.