Flashback: The top 3 articles of March 2020

Elham Rizi-Shorvon, Eva Menger / April 2020

What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles in March 2020.

1. Coronavirus: How Google is helping

Recent days and weeks have been challenging for our industry, our customers, and our employees. We know you’re eager to understand how we’re protecting our users and our platforms in this fast-changing environment, so we outlined our key approaches.

2. Learn From Home: Digital marketing tips shared by Google experts from across Europe

As digital plays an ever-growing role in our lives, businesses need to constantly adapt. While this presents ample opportunities, it can also give rise to a whole range of challenging questions. Whether you’re wondering which channels to prioritise, what audiences to engage with, or how to measure your success, we asked Google marketers from across Europe how businesses can optimise their digital strategies this year.

3. Marketing as an investment, not a cost: The secret to one brand’s digital marketing transformation

You may think it would be difficult to pinpoint the average customer of a retail company whose products range from fashion and beauty to home décor across more than 700 brands. But Mathias Ekström, chief marketing officer for the Ellos Group in Sweden, knows exactly who their average customer is. Traditionally operating as a catalogue, Ellos overhauled their legacy business model and digitally transformed to reach the same audience in new ways.

Flashback: The top 3 articles of February 2020