Retail & Omnichannel Marketing trends

The retail industry is constantly changing. Stay on top of the latest retail and marketing trends — and get inspired by the omnichannel strategies that are helping brands improve customer journeys online and offline.

Retail best practices and insights

Nordics & Benelux Article
Back to School
Article

The 2021 retail calendar to help plan for seasonal moments: Back to School edition

Nordics & Benelux Article
3 tips to help retailers gear up for the “next normal”, shared by Google experts-Thumbnail-v2
Article

3 tips to help retailers gear up for the 'next normal', shared by Google experts

Global Article
Listen & Think with Google podcast: Innovating in a new marketing landscape-Thumbnail
Article

Listen & Think with Google podcast: Innovating in a new marketing landscape

Global Report
A black-and-white photo shows an individual looking at their laptop and holding a credit card, ready to make an online purchase. Overlaid on top of the laptop is a stylised translucent yellow icon of a shopping bag.
Report

Retail playbook: Key Nordics and Benelux stats for the 2021 holiday season

Europe, Middle East & Africa Article
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Article

Restoring retail: The split rules to drive online and offline traffic

Europe, Middle East & Africa Article
Stylised illustration of two female-presenting people at a chalkboard which shows a bar graph, overlaid with a blue tick.
Article

Lessons from 2008: How to respond to evolving consumer behaviour in tumultuous times

United States Article
A sleeveless dress with a price tag on a clothes hanger
Article

How to adapt your retail strategy and take it online

Retail case studies

Nordics & Benelux Case Study
A woman behind a laptop sits on the left hand side of a green overlay in the shape of a ruler. On the right hand side of the ruler sits a shopping bag with a picture of a watch on it.
Case Study

Measuring the unmeasurable: How one retailer put a price on awareness campaigns

Europe Article
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Article

Inside Google Marketing: Everyone has been overlooking the mid-funnel. Even us

Netherlands Case Study
Optimising the online path-to-purchase when no two customer journeys are the same
Case Study

Optimising the online shopping experience when no two customer journeys are the same

Belgium Case Study
How lockdown became one chocolatier’s springboard to digital maturity
Case Study

How lockdown became one chocolatier’s springboard to digital maturity

Netherlands Case Study
How a strong agency partnership helped one retailer crack automation
Case Study

How a strong agency partnership helped one retailer crack automation

Denmark Case Study
How one company modernised promotional leaflets for the digital age
Case Study

How one company modernised promotional leaflets for the digital age

Netherlands Article
The secret to omnichannel success? Give customers what they want
Article

The secret to omnichannel success? Give customers what they want

Case Study
From store visit to online check-out: How one retailer tackled omnichannel by focusing on 4 key aspects
Case Study

From store visit to online check-out: How one retailer tackled omnichannel by focusing on 4 key aspects

Industry perspectives

Interview
Scott Galloway on the A-Z of marketing, from acceleration through to zero-click ordering- Thumbnail
Interview

Scott Galloway on the A-Z of marketing, from acceleration through to zero-click ordering

Europe, Middle East & Africa Article
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Article

Scale vs. curation: The tension at the heart of retail

International growth best practices, strategies, and tools

Nordics & Benelux Case Study
How shifting to online helped De Bijenkorf fast-forward cross-border expansion plans-Thumbnail
Case Study

How shifting to online helped luxury retailer De Bijenkorf speed up cross-border expansion

Sweden Case Study
Selling ‘offline’ products online? Think locally
Case Study

Selling ‘offline’ products online? Think locally

Article
How a digital-first mindset can help global growth this holiday season
Article

How a digital-first mindset can help global growth this holiday season

Tool
Market Finder
Tool

Market Finder

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