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Retail & Omnichannel Marketing trends

The retail industry is constantly changing. Stay on top of the latest retail and marketing trends — and get inspired by the omnichannel strategies that are helping brands improve customer journeys online and offline.

Retail best practices and insights

Global Perspective
Perspective

Pricing pain: How brands can adapt amidst inflation

Nordics & Benelux Article
Article

The 2021 retail calendar to help plan for seasonal moments: peak season edition

Nordics & Benelux Article
Article

3 tips to help retailers gear up for the 'next normal', shared by Google experts

Global Article
Article

Listen & Think with Google podcast: Innovating in a new marketing landscape

Global Report
Report

Retail playbook: Key Nordics and Benelux stats for the 2021 holiday season

Europe, Middle East & Africa Article
Article

Restoring retail: The split rules to drive online and offline traffic

Europe, Middle East & Africa Article
Article

Lessons from 2008: How to respond to evolving consumer behaviour in tumultuous times

United States Article
Article

How to adapt your retail strategy and take it online

Retail case studies

Interview
Interview

Danish furniture and the power of media mix modelling

Nordics & Benelux Case Study
Case Study

Moving forward: Omnichannel marketing lessons for the post-pandemic future

Nordics & Benelux Case Study
Case Study

Measuring the unmeasurable: How one retailer put a price on awareness campaigns

Europe Article
Article

Inside Google Marketing: Everyone has been overlooking the mid-funnel. Even us

Netherlands Case Study
Case Study

Optimising the online shopping experience when no two customer journeys are the same

Belgium Case Study
Case Study

How lockdown became one chocolatier’s springboard to digital maturity

Netherlands Case Study
Case Study

How a strong agency partnership helped one retailer crack automation

Denmark Case Study
Case Study

How one company modernised promotional leaflets for the digital age

Industry perspectives

Interview
Interview

Scott Galloway on the A-Z of marketing, from acceleration through to zero-click ordering

Europe, Middle East & Africa Article
Article

Scale vs. curation: The tension at the heart of retail

International growth best practices, strategies, and tools

Nordics & Benelux Case Study
Case Study

How shifting to online helped luxury retailer De Bijenkorf speed up cross-border expansion

Sweden Case Study
Case Study

Selling ‘offline’ products online? Think locally

Article
Article

How a digital-first mindset can help global growth this holiday season

Tool
Tool

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