Retail

Retail

Stay on top of the latest omnichannel trends, and learn how top brands are implementing integrated marketing to provide customers with a seamless experience.

Article
Article

5 digital marketing predictions for a post-pandemic economic recovery

Report
Report

8 ways consumers in the Nordics and Benelux adapted their shopping behaviour this year

Article
Article

The ultimate seasonal calendar to help plan for the year ahead

Article
Article

How to adapt your retail strategy and take it online

Article
Article

Learn from home: Digital marketing tips shared by Google experts from across Europe

Perspective
Perspective

Why all marketing should be performance marketing

Interactive Feature
Interactive Feature

What makes people around the world click "add to cart"?

Success stories

Netherlands Case Study
Case Study

How a strong agency partnership helped one retailer crack automation

Denmark Case Study
Case Study

How one company modernised promotional leaflets for the digital age

Netherlands Article
Article

The secret to omnichannel success? Give customers what they want

Netherlands Case Study
Case Study

From store visit to online check-out: How one retailer tackled omnichannel by focusing on 4 key aspects

Article
Article

Jumbo’s recipe to test how digital marketing influences in-store behaviour

Sweden Case Study
Case Study

Pinshop’s Shopping Ads boost impression volumes by over 1,000% in first four weeks

Case Study
Case Study

Swiss Sense’s omnichannel performance takes off with Store Sales Direct

Denmark Case Study
Case Study

Sportmaster’s data-driven understanding of consumers fuels an omnichannel approach

Sweden Case Study
Case Study

Reaching beyond reach: 3 steps to driving conversions with awareness campaigns