What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles of April 2022.
1. Google Search trends 2022: Searches are driven by heightened emotions
The latest Google Search trends show searches are driven by heightened emotions. We are worried about the war in Ukraine, finances, and health. At the same time, we are ready to socialise after two years of lockdowns and restrictions. Analysis of thousands of high-growth searches shines a light on this duality of emotions, and how it’s shaping new needs and behaviours.
2. Eliminating unconscious bias: How one company built a more inclusive hiring process
Building a truly diverse workforce starts with taking the right approach to recruitment. That's why Swedish supermarket giant Axfood built a hiring system which discounts factors such as age, background, and gender. Director of Human Resources, Monica Längbo, explains how freeing both recruiters and applicants from a situation where bias might come into play has been crucial to the company's success.
3. 3 traits digital leaders have in common
New research from Boston Consulting Group (BCG) and Google found that the value companies get from their digital solutions is linked to their ability to scale those solutions at speed. Additionally, they were able to achieve three times higher revenue growth and cost savings. Discover what Karalee Close, senior partner and managing director at BCG, has found to be the three key factors that make digital transformation attainable.