What’s been sparking the interest of our readers on Think with Google Nordics & Benelux this summer? We dug into the data to uncover the top three most-read articles of August 2021.
1. Tourism is taking off. Here’s what travel marketers can do now
Travel behaviours have changed. Consumers now travel more to see people than explore places, for example. And with many restrictions continuing across Europe, the Middle East, and Africa, domestic destinations are seeing a rise in popularity. New Google research uncovers the trends of today to help the tourism industry adapt for the travel needs of tomorrow.
2. Search insights: It’s all about work, travel, and budgeting this summer
Each month the Google Ads Research and Insights team digs into data sets of billions of recent search queries and consumer behaviours to uncover key trends. Recent findings show companies preparing for a return to the office, and employees looking for new opportunities. Despite the optimism of those findings, people are also worried about spending. Find out what other trends might affect your marketing.
3. From the crunch to the close-up, 5 tested creative strategies for mouthwatering food ads
Different product categories have different stories to tell, which is why you wouldn’t sell a sandwich the same way you’d sell a smartphone. So when it comes to food advertising, what are the keys to success? Noël Paasch, creative director at Google’s Creative Works, has conducted over two years of research and experimentation to better understand the effectiveness of video advertising when it comes to food, beverage, and restaurant ads. Find out what she’s discovered.