What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the three most-read articles of August 2022.
1. 6 months, 7 markets: How one retailer’s global growth helps more people reduce waste
A recent Kantar study shows that the number of shoppers highly focused on taking actions to reduce waste has been growing year on year since 2019. FixPart, a Dutch retailer specialising in spare parts and accessories, wanted to do their bit by making it possible for people across the world to access their products — after all, repairing broken household appliances is much more sustainable than replacing them. In this article, they share how working closely with Google and independent agency Fosby enabled them to move into 7 new markets in just 6 months.
2. Pricing pain: How brands can adapt amidst inflation
Inflation in the Netherlands peaked earlier this year at 9.7%, and remains at elevated levels as energy and food prices soar. Meanwhile in Sweden, the latest data shows inflation reached 8.5% in June, the highest level since 1991. We asked industry experts – including marketers, professors, and the chef of a Michelin-starred restaurant – to share tips on how brands can confidently navigate this inflationary period.
3. Danish furniture and the power of media mix modelling
ILVA, a Danish chain of furniture stores, started their omnichannel journey as a separate digital strategy. But as consumer behaviour changed, so did ILVA's ideas on how to best serve their customers. Media mix modelling (MMM) enabled them to get a better understanding of what worked and what didn't — and then optimise their marketing activities accordingly. We spoke to Director of Sales, Marketing, and E-commerce, René Fleming, to find out more.