What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles of February 2022.
1. 3 lessons from Footway to harness the benefits of first-party data
First-party data helped Footway, a Swedish e-commerce platform active in 24 markets across Europe, stay on top of changing customer behaviour, improve production quality, and drive business growth. Founder and Chief Executive Officer Daniel Mühlbach explains how they did it.
2. You need a privacy-centric organisation. Here’s how to build it
User privacy has become a business imperative in 2022. But many leaders struggle to take the right steps to build privacy-centric organisations. We asked privacy experts from across Europe about the right path forward. Some of their tips were surprising...
3. Full stream ahead: Why TV’s shift to digital is an opportunity brands can’t miss
Traditional television has dominated the media landscape for decades, with marketers spending billions to reach its once-vast audience. The recent trend line, however, shows that linear TV’s reign may be coming to an end. Disruptive technologies and changing audience demand have inspired an entirely new landscape. Discover why these new developments have made transitioning to a digital-first approach more urgent than ever.