What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles of January 2022.
1. How to measure ad effectiveness in a cookieless world
The deprecation of third-party cookies and the continued industry-wide effort to protect consumer privacy means that marketers are increasingly faced with data gaps. To remedy these shortcomings, Google worked with measurement solution provider, Objective Platform, to create a unified marketing measurement framework, which maximises the use of available data sources and techniques to create a single source of truth. In this new whitepaper, we explain more about the framework and how it can help you make better marketing investments to drive business success.
2. GrandVision’s omnichannel customer experience transformation
When optical retailer GrandVision conducted research to better understand their customer needs, they identified four key trends. In this video, global vice president, Kunal Mukherjee-Chakraborty, describes how these trends formed the basis of what he describes as a ‘customer experience transformation’.
3. Seeing digital through the lens of the customer: GrandVision’s 5 steps to transformation
With over 7,200 physical stores across 40 countries, the recent shift to digital provided optical retailer GrandVision with the opportunity to invest in online, delight their customers, and stand out from competition. Here, global vice president, Kunal Mukherjee-Chakraborty, outlines the five steps that were fundamental to the brand's 'customer experience transformation'.
