What’s been sparking the interest of our readers on Think with Google Nordics & Benelux this summer? We dug into the data to uncover the top three most-read articles of July 2021.
1. How top creative minds are rethinking storytelling
As our world changes, so do the stories we tell. We asked industry experts, from Swedish SBAB Bank's head of marketing to the general manager of Coca-Cola Korea, how they’re adapting to those changes and evolving their approaches to storytelling, and, more specifically, how it’s all affected the world of online video.
2. Socialising is back: Monthly search trends you need to know
Every month, the Google Ads Research and Insights team digs through data from recent search queries to understand the newest trends in consumer behaviour. The rise in vaccination numbers is corresponding with a rise in socialising, and we’re seeing increased interest in party venues, wedding dresses, and indoor and outdoor activities.
3. What brands can learn from LGBTQ+ storytelling in gaming
Over the past 32 years, the GLAAD Media Awards have recognised stories that bring positive, accurate portrayals of LGBTQ+ characters to life. Three years ago, GLAAD introduced the Outstanding Video Game Award. This year there were twice the usual number of nominees meaning the gaming world is making progress. Explore three lessons about LGBTQ+ representation in gaming that brands can apply to their marketing.
