Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week The gift of understanding: How Bol embraced neurodiversity in its video campaign People experience Christmas in different ways, and for the neurodivergent community it can be challenging – that's why leading retailer Bol wanted to highlight their experiences in a special holiday ad. Fiona Vanderbroeck discusses the creation and reception, and Bol's ongoing commitment to DEI. Feature of the week The gift of understanding: How Bol embraced neurodiversity in its video campaign People experience Christmas in different ways, and for the neurodivergent community it can be challenging – that's why leading retailer Bol wanted to highlight their experiences in a special holiday ad. Fiona Vanderbroeck discusses the creation and reception, and Bol's ongoing commitment to DEI. Consumer Insights Nordics & Benelux Infographic Infographic From retailtainment to experience-enhancing tech: How to connect with Nordics and Benelux shoppers in 2024 United Kingdom Article Article The rise of refurbished tech: How marketers can drive sustainable consumer choices Europe, Middle East & Africa Article Article Co-viewing: The future of TV is together Europe, Middle East & Africa Collection Collection Ramadan 2024: Insights and inspiration from Europe, the Middle East, and Africa Europe, Middle East & Africa Article Article Top digital marketing trends and predictions for 2024 Middle East & North Africa Article Article New research: 4 Saudi Arabian consumer insights to elevate your next retail campaign Middle East & North Africa Article Article 5 new MENA consumer trends to make your beauty brand pop in 2024 United Kingdom Case Study Case Study Tapping into growth: How Victorian Plumbing is plugging the data gap to boost performance on Search Marketing Strategies & Innovations Nordics & Benelux Case Study Case Study Shifting gears with consent mode: How we filled the data gaps for Volkswagen Belgium Europe, Middle East & Africa Article Article How 5G, AI and the cloud are powering a new digital economy United Kingdom Article Article International Women’s Day: Inspiring inclusion through leadership, data, and self-promotion Global Video Video How The New York Times delivers better ad experiences Nordics & Benelux Article Article How three Nordic and Benelux brands use first-party data to unlock competitive advantage Europe, Middle East & Africa Article Article How to adapt your data and measurement strategy in 2024 Article Article What we learned when we challenged our own video marketing formula Middle East & North Africa Case Study Case Study "Hey Google, what is Neom?” How a Search insight drove a campaign to put a Saudi project on the map In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 12 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Grow My Store Assess your retail website’s customer experience—and improve it. Market Finder Get data and insights to identify your next global markets.
