What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles of June 2021.
1. Retail playbook: Key Nordics and Benelux stats for the 2021 holiday season
Preparations for the 2021 holiday shopping season start now. Marketers around the world are getting ready for a dynamic and unpredictable peak season. Consumers are increasingly researching and shopping online and the customer purchase journey has been getting more complex. Google has published a new retail playbook to help you get ready to serve your customers. It’s filled with insights tailored to marketers in the Nordics and Benelux and designed to help you move forward with confidence.
2. Swap out the old: Boosting brand consideration with a new approach to video ads
“Building trust is a crucial element of entering a market, especially in our industry,” reveals Janne Aartolahti, head of growth marketing with mobile reseller Swappie. Discover how turning to video helped them connect with new audiences in the mid-funnel stage of the shopping journey.
3. Measuring the unmeasurable: How one retailer put a price on awareness campaigns
The multifaceted nature of the shopping journey makes it difficult to measure the impact of awareness campaigns. For Twistiti, a small Belgian retailer selling children’s watches, this made it hard to justify investing in it, with disappointing end-of-year sales in 2019 as a result. Find out how an innovative measurement strategy helped them solve the problem.
