What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles of May 2021.
1. 4 reasons mobile shoppers aren’t converting — and what brands can do about it
A recent study revealed that seven out of 10 mobile shoppers end up not making a purchase due to experiential barriers. We outline four of the most common pain points customers encounter when browsing products on mobile devices — and showcase how some brands successfully tackled these hurdles.
2. 12,000 shoppers showed us how to supercharge ads
As the purchase journey becomes increasingly complex, businesses have a huge opportunity to shift preferences by showing up at the right time and with the right messaging. We've conducted 96,000 simulations with 12,000 shoppers to discover how to supercharge Search ads with behavioural science principles and win consumers in the “messy middle” of the purchase journey.
3. How the modern marketer is embracing automation
Automation continues to get smarter, but how should brands best take advantage of the opportunities it provides? Thomas Nuss, CEO of marketing agency Eprofessional, provides his insights and explains how a new opportunity to automatically apply certain recommendations in Google Ads provides a whole new level of time-savings and business results.
