What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles of May 2022.
1. The new 60/40 model: The ideal budget split to drive retail traffic
E-commerce retail is expected to grow faster than its in-store equivalent. For omnichannel retailers wishing to maximise the potential of this opportunity, they need to know which marketing channels will most efficiently drive growth. New research commissioned by Google has found the optimal way for retailers to split their marketing budget.
2. Your 2022 guide to drive retail sales and reach new customers with Google
Today’s shoppers have more options than ever, which makes it even more important to meet them where they are — whether that’s online or in-store. The 2022 Retail Marketing Guide can help you make better connections with customers in their shopping journeys and drive more sales. From tools to product recommendations to local consumer insights, this guide is here to help you achieve your marketing goals.
3. The ever-evolving retail landscape: Where are we heading?
What will the future of retail look like and what does it mean for brands around the world? In this interview, we speak to Cate Trotter, head of trends at Insider Trends, and Seth Godin, marketing thought leader and entrepreneur, about the ever-changing consumer, the shifting role of the store, and more. It's a sneak peek of what's to come at Google's virtual summit, Get Retail Ready, on June 8th.
