What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles of October 2021.
1. How We Transform: Industry leaders reflect on the four key drivers of digital maturity
New research from Boston Consulting Group (BCG) and Google has highlighted four crucial areas for companies to focus on in order to fast-track digital maturity and drive customer-centric growth. To illustrate what this looks like in practice, Google's Susanne Mostertman spoke to industry leaders from across the Nordics and Benelux to zoom in on the digital accelerators their companies excel in.
2. Mobile momentum: What we’ve learned from user tests with over 200 brands
Let’s face the facts: your brand is probably overlooking some common mobile pain points that are hurting your customer experience, and hitting your bottom line. Google and Cxpartners conducted over 200 user-testing workshops across 19 countries to solve these pain points. Here are the lessons we’ve learned.
3. How to think about building a marketing measurement plan
Consumer preferences and regulations are changing how brands receive user data. These changes are forcing marketers to rethink their measurement strategies. Discover how Karen Stocks, managing director of global measurement solutions at Google, thinks about the five pillars of holistic marketing measurement planning.