What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the three most-read articles of October 2022.
1. The case for brand investment in a time of budget cuts
Brand building will always be a key driver of long-term business success. We spoke with Tom Roach, VP brand strategy at global digital agency, Jellyfish, and Dr. Grace Kite, business economist and founder of data consultancy, Magic Numbers, to understand how marketers can encourage continued brand investment in times of economic uncertainty.
2. Think you can’t create your own marketing mix modelling study? Think again
Marketing mix modelling (MMM) is rapidly gaining popularity as it helps marketers prepare for a cookieless world. But there are misconceptions about the prerequisites a business needs to get started on their first MMM study. To help you better understand the opportunities that come with the measurement technique, we’ve broken down three of the most common myths about it.
3. People take their privacy more seriously than you’d expect — brands should too
The negative impact of providing a poor privacy experience is almost as severe as that of a data breach. New research from Google and Ipsos, involving more than 20,000 people across Europe, has revealed what’s really at stake for brands. Discover the practices marketers can adopt to keep customers in control, build trust, and get better marketing results.