What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles of September 2021.
1. 5 shopping trends spotted in the Nordics and Benelux this year
As the retail world slowly stabilises from the shock of 2020, many signs suggest consumer behaviour will never be the same. So what can retailers do to help people shop when they want, how they want, and where they want? To mark the start of Holiday Excellence Week — our five-day long online event kicking off today — we unearthed five key local trends from Google's latest Smart Shopper research, and paired them with actionable recommendations.
2. We asked 7,000 Europeans about ads and privacy. Here’s what they told us
It’s easy to assume there’s an inherent conflict between privacy and ad performance. But when Google commissioned Ipsos to interview more than 7,000 people across Europe about their data concerns, that’s not what we found. Discover the three principles brands should adopt to help ensure their marketing is both privacy-safe and effective.
3. The digital marketing maturity race belongs to swift. Here’s how you can be in the running
Advertisers have faced immense change and challenges in the past 18 months. New research from BCG and Google shows that those who are most digitally mature have navigated this new context with resilience and are 2X more likely to grow their market share over a 12-month period. Discover the four crucial areas of investment that will help advertisers join the digital marketing maturity frontrunners and reach the finish line.