What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the three most-read articles of September 2022.
1. Five branding lessons from Booking.com’s CMO
"With everything we do, we ask ourselves 'What are we really doing?' because we want our actions to have substance," says Arjan Dijk. In this article, he shares how this approach has shaped his team's marketing — along with four more hard-won lessons on branding.
2. Predicting customer value with a cloud-based machine learning model
Strong partnerships and a creative mindset are key when it comes to identifying the best cookieless solutions for your business. Discover how Danish retailer, Elgiganten, and digital agency, Carat, worked together to build a cloud-based machine learning model that uses first-party data to predict the value of individual customers.
3. Winning ads: How to boost video creatives at each stage of the marketing funnel
The annual YouTube Works Awards celebrates the most innovative ad campaigns in more than 15 countries globally, including Sweden and the Netherlands. But what can we learn from this year's YouTube Works winners when it comes to creating a full-funnel marketing strategy? We applied the ABCD principles to this year’s winning campaigns of VanMoof, Lay's, and Ronald McDonald House Charities to find out.