Resources for "Transform to be ready"
Nordics & Benelux

Resources for "Transform to be ready"

Many marketers were forced to enter uncharted territory last year. But we want to help you be ready for what comes next. Register for our upcoming 6-episode miniseries "Transform to be ready" below to learn from Google specialists, industry experts, and innovative brands. Or scroll down further to get started with our additional resources today.

4 origami birds in Google colours fly from the bottom left corner of the image towards the right.

Register for "Transform to be ready" below — or download our magazine:

The miniseries will air on different dates across the region. Click on the link for your market to register, or watch on demand if the event date has passed. You can also download our magazine for a full recap.

Netherlands Article
Based in the Netherlands? Register here.
Article

Based in the Netherlands? Watch all episodes on demand here. (Launch date: 11/01/2021)

Finland Article
Based in Finland? Register here.
Article

Based in Finland? Watch all episodes on demand here. (Launch date: 11/02/2021)

Sweden Article
Based in Sweden? Register here.
Article

Based in Sweden? Register here. (Launch date: 18/02/2021)

Belgium Article
Based in Belgium? Register here.
Article

Based in Belgium? Register here. (Launch date: 25/02/2021)

Denmark Article
Based in Denmark? Register here.
Article

Based in Denmark? Register here. (Launch date: 25/02/2021)

Norway Article
Based in Norway? Register here.
Article

Based in Norway? Register here. (Launch date: 04/03/2021)

Report
Transform the magazine: Watch, act, discover
Report

Click here to download the magazine

Be ready for an agile Digital Strategy

Learn what it means to rethink readiness through digital transformation

Netherlands Infographic
Where the Dutch consumer journey stands in 2021
Infographic

Where the Dutch consumer journey stands in 2021

Article
5 ways businesses can prepare themselves for the road ahead, shared by Google experts
Article

5 ways businesses can prepare themselves for the road ahead, shared by Google experts

Nordics & Benelux Interview
How We Change: What leading digital transformation is really like
Interview

How We Change: What leading digital transformation is really like

Video
Why digital marketing transformation should be highly disruptive
Video

Why digital marketing transformation should be highly disruptive

Watch now
Global Article
A green winding arrow creates a path from a small brick-and-mortar shop, an online shopping portal, and a smart home.
Article

Rethink ready: How to prepare your business for what’s next

Be ready for a Privacy-first Marketing Strategy

Discover why responsible data use and building consumer trust are key

Europe, Middle East & Africa Perspective
Cookies gif
Perspective

Cookies and Chrome: How to prepare your business for a more private web

Sweden Article
Consumer behaviours are changing: 3 ways first party data can help you stay on top
Article

The rules of finance: How one Swedish bank used first-party data to break the mould

Sweden Case Study
Why A/B testing with first-party data is key to uncovering customer lifetime value
Case Study

Why A/B testing with first-party data is key to uncovering customer lifetime value

Nordics & Benelux Case Study
Patterns and relevancy: Connecting with customers in a ‘cookieless’ world
Case Study

Patterns and relevancy: Connecting with customers in a ‘cookieless’ world

Nordics & Benelux Case Study
How one retailer unlocked first-party data to better connect with their customers
Case Study

How one retailer unlocked first-party data to better connect with their customers

Sweden Article
Thumbnail_Volvo_4.png
Article

How the power of data transformed Volvo’s digital marketing

Article
Data party thumb
Article

How to unlock the power of first-party data

Europe, Middle East & Africa Infographic
DMT article thumb
Infographic

6 key enablers to help unleash your first-party data potential

Be ready to win in the age of Automation

Accelerate your business performance through automated services

Sweden Case Study
Why growth does not always equal success — and how to get it right
Case Study

Why growth does not always equal success — and how to get it right

Belgium Case Study
Custom videos and windscreen repairs: an unlikely combination that worked
Case Study

Custom videos and windscreen repairs: an unlikely combination that worked

Netherlands Case Study
How a strong agency partnership helped one retailer crack automation
Case Study

How a strong agency partnership helped one retailer crack automation

Perspective
A white man interacts with a variety of digital interfaces, from search and user settings to video and chat.
Perspective

Automation is the key to taking your search marketing from good to great

Europe Article
5 rules of play to automate for your customer’s needs — and serve them better
Article

5 rules of play to automate for your customer’s needs — and serve them better

Europe, Middle East & Africa Interview
Ask a researcher: Automating the consumer experience
Interview

Ask a researcher: Automating the consumer experience

Watch now

Be ready for the Messy Middle

Untangle the messy middle of the customer path-to-purchase

Article
A Black woman shops on her smartphone which is connected to a physical shopping cart by a tangled, squiggly line.
Article

How people decide what to buy lies in the “messy middle” of the purchase journey

Global Article
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Article

How consumers make purchasing decisions during COVID-19

Be ready to build your Brand with YouTube

Learn how YouTube can help you build your brand

Interview
Building a brand in an age of hyper-targeted messaging
Interview

Building a brand in an age of hyper-targeted messaging

Perspective
What makes a video ad good? 4 industry leaders share their views
Perspective

What makes a video ad good? 4 industry leaders share their views