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Nordics & Benelux

Resources for "Transform to be ready"

Many marketers were forced to enter uncharted territory last year. But we want to help you be ready for what comes next. Register for our upcoming 6-episode miniseries "Transform to be ready" below to learn from Google specialists, industry experts, and innovative brands. Or scroll down further to get started with our additional resources today.

Register for "Transform to be ready" below — or download our magazine:

The miniseries will air on different dates across the region. Click on the link for your market to register, or watch on demand if the event date has passed. You can also download our magazine for a full recap.

Netherlands Article
Article

Based in the Netherlands? Watch all episodes on demand here. (Launch date: 11/01/2021)

Finland Article
Article

Based in Finland? Watch all episodes on demand here. (Launch date: 11/02/2021)

Sweden Article
Article

Based in Sweden? Register here. (Launch date: 18/02/2021)

Belgium Article
Article

Based in Belgium? Register here. (Launch date: 25/02/2021)

Denmark Article
Article

Based in Denmark? Register here. (Launch date: 25/02/2021)

Norway Article
Article

Based in Norway? Register here. (Launch date: 04/03/2021)

Report
Report

Click here to download the magazine

Be ready for an agile Digital Strategy

Learn what it means to rethink readiness through digital transformation

Netherlands Infographic
Infographic

Where the Dutch consumer journey stands in 2021

Article
Article

5 ways businesses can prepare themselves for the road ahead, shared by Google experts

Nordics & Benelux Interview
Interview

How We Change: What leading digital transformation is really like

Video
Video

Why digital marketing transformation should be highly disruptive

Watch now
Global Article
Article

Rethink ready: How to prepare your business for what’s next

Be ready for a Privacy-first Marketing Strategy

Discover why responsible data use and building consumer trust are key

Europe, Middle East & Africa Perspective
Perspective

Cookies and Chrome: How to prepare your business for a more private web

Sweden Article
Article

The rules of finance: How one Swedish bank used first-party data to break the mould

Sweden Case Study
Case Study

Why A/B testing with first-party data is key to uncovering customer lifetime value

Nordics & Benelux Case Study
Case Study

Patterns and relevancy: Connecting with customers in a ‘cookieless’ world

Nordics & Benelux Case Study
Case Study

How one retailer unlocked first-party data to better connect with their customers

Sweden Article
Article

How the power of data transformed Volvo’s digital marketing

Article
Article

How to unlock the power of first-party data

Europe, Middle East & Africa Infographic
Infographic

6 key enablers to help unleash your first-party data potential

Be ready to win in the age of Automation

Accelerate your business performance through automated services

Sweden Case Study
Case Study

Why growth does not always equal success — and how to get it right

Belgium Case Study
Case Study

Custom videos and windscreen repairs: an unlikely combination that worked

Netherlands Case Study
Case Study

How a strong agency partnership helped one retailer crack automation

Perspective
Perspective

Automation is the key to taking your search marketing from good to great

Europe Article
Article

5 rules of play to automate for your customer’s needs — and serve them better

Europe, Middle East & Africa Interview
Interview

Ask a researcher: Automating the consumer experience

Watch now

Be ready for the Messy Middle

Untangle the messy middle of the customer path-to-purchase

Article
Article

How people decide what to buy lies in the “messy middle” of the purchase journey

Global Article
Article

How consumers make purchasing decisions during COVID-19

Be ready to build your Brand with YouTube

Learn how YouTube can help you build your brand

Interview
Interview

Building a brand in an age of hyper-targeted messaging

Perspective
Perspective

What makes a video ad good? 4 industry leaders share their views