Your guide to building brands with YouTube

​YouTube offers content for everyone and is increasingly becoming the go-to platform for every viewing mode, from mobile to connected TV. This ​gives advertisers a host of opportunities to connect with their audiences, but ​how can you get started? This resource hub will guide you through the key steps for building your own full-funnel strategy. Learn from performance-led brands Booking.com and Sofacompany, get inspired by this year’s top creative campaigns in Northern Europe, and dive into our ABCD framework to kick off crafting video creatives that drive results.​ ​