Today, people are shopping in ways never before imagined as they piece together the online and in-store shopping experience to best meet their needs. It’s more important than ever to meet your customers where they prefer to shop and put them at the centre of your marketing and customer experience.
In this guide, you’ll learn how to better connect with customers on these new shopping journeys and drive more sales. We’ve collected the most useful tools, product recommendations, and consumer insights to help you achieve your business and marketing objectives. Whether you’re looking to optimise your existing marketing mix or make a game plan for the holiday season, this guide has you covered.
Don’t miss: Google Northern Europe’s annual digital summit, Get Retail Ready, is now available to watch on demand. Register here with code TWGUIDE to catch up and learn about the latest trends and insights in retail.
Explore the guide
1. Customers turn to Google every day to browse, research, and buy
Every day, hundreds of millions of people turn to Google to discover and shop for what they care about. Find out how you can meet your customers across all moments in the shopping journey.Explore this chapter
2. Build your brand and acquire new customers
As a brand it’s important to appear across places where potential customers may be browsing. Learn how you can build brand awareness and differentiate your brand with shoppers who are in the market for products like yours.Explore this chapter
3. Grow your online and in-app sales
Customers are shopping online and in apps more than ever before. Here’s how you can create seamless shopping experiences and reach new customers across the web to grow your sales.Explore this chapter
4. Drive foot traffic and in-store sales
Businesses with physical locations need to provide customers with a seamless, locally optimised experience online. To capture sales, understand how to make your business stand out on Google and drive more traffic to your store.Explore this chapter
5. Use insights to inform your strategy and boost performance
Brands using insights and first-party data to fuel their decision-making achieve stronger performance. Learn about the insights, tools, and solutions we’ve developed to help you shape your marketing and merchandising strategy.Explore this chapter
6. Be ready for the holidays and seasonal shopping moments
People are starting their holiday shopping earlier, and it’s spanning several months. Be prepared to drive sales during this peak shopping moment by tapping into the latest consumer insights and product recommendations.Explore this chapter