'Tis the season to shop and search: 2018 holiday season cheat sheet

November 2018

Whether it’s Christmas, Black Friday, Diwali, or Singles’ Day, shoppers all around the world are splurging on impulse buys and big-budget items during the holiday season. For brands, it’s the perfect time to engage new customers and reconnect with existing ones who are ready to buy.

Google helps shoppers discover everything from gift ideas and fashion inspiration to the latest deals and product reviews. Check out our search and shopping cheat sheet to gear up for the upcoming shopping season and get a closer look at how consumers are searching over the holidays.

An omnichannel strategy can bring the gift of offline sales this holiday season