Flashback: The top 3 articles of April 2021

Elham Rizi-Shorvon, Eva Menger / April 2021

What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles of April 2021.

1. Optimising the online shopping experience when no two customer journeys are the same

When optimising the online shopping journey, meeting the needs of all customers all of the time is no easy feat. But by focusing on pain points, letting customer behaviour drive their strategy, and encouraging autonomy within their teams, Dutch ecommerce platform bol.com has found a way.

2. Accelerating behaviours: What Search trends tell us about changing consumer habits

Our daily routines have been disrupted and changed by the pandemic, but which of our new habits will stick? By analysing thousands of Google searches across Europe, the Middle East, and Africa, we’ve identified the behaviours that are likely to sustain. Watch the video to discover the new ‘habit loops’ consumers are forming, and read the accompanying article to learn how you can stay on top of these shifts in behaviour.

3. Searching for the way

We are all scanning the horizon and searching for a way forward in this new economic landscape. Hear from Google’s VP of Marketing, Janusz Moneta, about the three key consumer trends that can help inform your business decisions and marketing strategies in the year ahead. Navigating a path forward is never easy, but these trends should guide you along your journey and help you blaze a new path.

Flashback: The top 3 articles of March 2021