What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles at the start of 2021.
1. Rethinking readiness: 5 retail trends every marketer should know for the year ahead
To succeed this year and beyond, marketers will need to respond dynamically to shifting demand, find ways for customers to window-shop online, and balance competing demands for both value and ethical shopping options. For this article, we analysed thousands of retail Search trends and insights from 23 markets across Europe, the Middle East, and Africa on Google Trends to identify five key consumer trends that are expected to sustain in 2021.
2. Cookies and Chrome: How to prepare your business for a more private web
Searches for “online privacy” grew by more than 50% globally in 2020 compared to the previous year. And Google’s Chrome browser is responding to this demand with plans to remove support for third-party cookies and overhaul the way it operates to deliver a more private user experience. A majority of advertisers use third-party cookies in their digital campaigns, which means it’s time to act to be ready for this privacy-forward future.
3. How We Change: What leading digital transformation is really like
In this new series, we spoke to leaders from across the Nordics and Benelux to uncover the human side of digital transformation and learn what it’s like to spearhead organisational change. We talked to them about the unexpected decisions they had to make during the pandemic, how this impacted them personally, and — looking back — what they would have done differently.