What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles of March 2021.
1. Savvy spenders: Consumer buying behaviour in the Nordics and Benelux
To help marketers in the Nordics and Benelux, Google and behavioural science experts, The Behavioural Architects, undertook new research to untangle and understand online consumer journeys in Sweden, Denmark, and the Netherlands. This built upon our earlier large-scale shopping research 'Decoding Decisions'. The research centres on six cognitive biases that have outsized influence on consumer buying behaviour and purchasing decisions and how they might affect local shoppers.
2. Where the Dutch consumer behaviour stands in 2021
This past year was unlike any other for retailers and while vaccines are being rolled out, the unique effects of COVID-19 remain visible. With that in mind, what does the customer journey look like for Dutch shoppers in a post-pandemic world? New Google and Kantar research uncovers changed consumer behaviour across the grocery, personal care, clothing, and home verticals to help retailers understand how to prepare for what comes next.
3. Inside Google Marketing: 3 steps to master digital advertising
Learn from Google’s own marketing experts how they build campaigns that successfully achieve each of their marketing objectives. This insider’s guide gives you a look at how the Media Lab team, which manages the media strategy for all of Google’s advertising campaigns, gets it done. It breaks down the team’s strategy into three steps, sharing exactly which Google ads products the team uses to drive awareness, lead generation, online sales, offline sales, and app installs.