Digital Marketing Tools

These tools are designed to help improve your brand’s marketing, web performance, analysis, digital experience, and more. Choose a use case below to find the tools to match your needs. What are you interested in?

Culture & Trends

What's trending in my category or market? I want to find out what my potential customers are engaging with and searching for.

Competitive Analysis

How do I stand up against the competition? What can I do to differentiate my company? I want to see how my brand compares against industry benchmarks.

Consumer Insights

Who is buying my product and why? What are they searching for and where are they shopping? I want to make better decisions about my marketing campaigns and ad spending.

Diagnostic Tools & Industry Benchmarks

Am I fast enough? How is my site performing? Am I using the right platform? How does my campaign compare to the rest of the industry? I want to measure my brand's performance and get tips on improving key metrics.

Access the complete set of Think with Google tools

Already know what you need? Go directly to the tool that's right for you.

Grow My Store

Grow My Store

How good is my website's customer experience? I want to assess my retail site and find tailored hints and tips on how to improve the online experience for my customers.

Masterful Mobile Web

Masterful Mobile Web

What does a great website look like? How do popular brands master UX? I want to get practical advice on building smooth and engaging mobile experiences.

Digital Maturity Benchmark

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Test My Site

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Keyword Planner

Keyword Planner

Get keyword ideas to help build your campaigns with the AdWords Keyword Planner.

Respond to COVID-19

Respond to COVID-19

Tools, guides and resources to help your global business navigate these uncertain times.