0:00
Our global CEO Jean-Paul Agon
0:02
he says that digital is not
the cherry on the cake, it is the cake.
0:05
So that gives you an idea of how core it is
0:08
and how important it is for us at L'Oréal.
0:11
We at L'Oréal reviewed where
we were on a digital maturity roadmap
0:16
and to be honest, we believed that we were
quite far behind where we should be.
0:20
So in typical L'Oréal fashion
we took that as the motivation
0:24
to absolutely and fundamentally change
every part of our organisation.
0:31
So the digital transformation has
changed at its core our entire business.
0:36
Right the way from the new teams we've created,
the new structures we've developed,
0:40
also the upskilling and trainings we've delivered.
0:43
So we now have trainings
on data science, on SQL,
0:47
on data analytics, on content creation,
on influencer management.
0:52
These types of trainings we just would not
have even thought about 5 years ago.
0:57
So my advice for those starting
their digital transformation
1:00
or my top tips I think would be three at its core.
1:05
First one is the moment
you think you've finished,
1:07
that is when your competitors
will overcome you.
1:10
Number two: don't underestimate
the power of people.
1:14
So hiring the right people
with the right skillsets
1:17
and importantly the right mindsets.
1:19
So creating a team environment I think
has been key to L'Oréal's success.
1:23
And number three:
we could not do our job
1:26
without working closely with the likes of
Google and our agency partners.
1:30
Because without their support
and in particular expertise,
1:34
L'Oréal just wouldn't have been able
to do the things that we have done.
