Make Digital Transformation Happen

Make Digital Transformation Happen

Transformation tips, guides, tools and case studies to help marketers and businesses, curated by The Google Digital Academy

Article
Article

5 Rules for Building Consumer Journeys in a Connected World

There’s no set playbook for transformation, so build your own. Take the insights and inspiration from what’s here and tailor to fit the shape, needs and challenges of your organisation.

Collection
Collection

Welcome to the Google Digital Academy

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Article

Make it Stick: How to Take Your Best Learning Intentions and Make Them Count

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Article

Customer Focus as the Key to Digitalization

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Article

The 10 minute mobile audit that uncovers surprising insights into your user experience

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Article

Legal & General’s starting steps into transformation bring back immediate value beyond ROI

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Article

3 Tips from the Academy: How to Foster Internal Collaboration & Boost Customer-First Innovation

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Article

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Case Study
Case Study

Focusing on Digital Capability Unlocks 60% ROI Increase for Starwood Hotels

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Article

Successful e-learning for Digital Marketers: Lessons from Google Digital Academy

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Article

How Leading Businesses are Waking up to the New Transformation Reality

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Article

Talent Revolution 2016 Survey Signals New Need for Agency and Client Skills Partnerships

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Article

Takeouts from The Talent Revolution Survey for Agencies and Clients

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Article

The Critical Next Steps in Digital Learning