Make Digital Transformation Happen

Make Digital Transformation Happen

Transformation tips, guides, tools and case studies to help marketers and businesses, curated by The Google Digital Academy

Article
5 rules for building consumer journeys
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5 Rules for Building Consumer Journeys in a Connected World

There’s no set playbook for transformation, so build your own. Take the insights and inspiration from what’s here and tailor to fit the shape, needs and challenges of your organisation.

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Welcome to the Google Digital Academy
Collection

Welcome to the Google Digital Academy

United Kingdom Article
Make it stick: How to take your best
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Make it Stick: How to Take Your Best Learning Intentions and Make Them Count

Sweden Article
Customer focus as the key to digitalization
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Customer Focus as the Key to Digitalization

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The 10 Minute Mobile Audit - GDA - Banner
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The 10 minute mobile audit that uncovers surprising insights into your user experience

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banner Legal & General’s starting steps into transformation bring back immediate value beyond ROI pdf
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Legal & General’s starting steps into transformation bring back immediate value beyond ROI

Canada Article
How Internal Collaboration Can Boost Customer-First Innovation
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3 Tips from the Academy: How to Foster Internal Collaboration & Boost Customer-First Innovation

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Case Study
Focusing on Digital Capability - GDA - Banner
Case Study

Focusing on Digital Capability Unlocks 60% ROI Increase for Starwood Hotels

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Successful e-learning for Digital Marketers
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Successful e-learning for Digital Marketers: Lessons from Google Digital Academy

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Leading Businesses Are Waking New Transformation Reality Hr
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How Leading Businesses are Waking up to the New Transformation Reality

Europe, Middle East & Africa Article
Talent Revolution 2016 Survey - GDA - Banner
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Talent Revolution 2016 Survey Signals New Need for Agency and Client Skills Partnerships

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Takeouts from The Talent Revolution Survey - GDA - Banner
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Takeouts from The Talent Revolution Survey for Agencies and Clients

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The Critical Next Steps in Digital Learning