What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles in October 2019.
1. 10 digital marketing predictions for 2020
As new technologies emerge and consumer behaviour changes, brands are needing to rethink their advertising strategies. So what can we expect in this new year ahead? From shorter video formats utilising machine learning to the rise of voice assistants in the home — we asked 10 industry insiders across Europe to consult their crystal ball and share their digital marketing predictions for 2020 with us.
2. The future of brand storytelling
“You need to provide people with something meaningful that makes their lives either more interesting, or more relevant, or more entertaining,” says Adam Kerj, Chief Creative Officer at Accenture Interactive Nordics. Together with 3 global industry leaders, he discusses the fundamentals of brand storytelling and how they might change in the future.
3. How machine learning and data is moving one retailer beyond one-size-fits-all marketing
Retailers are increasingly tapping into the power of machine learning to make the online shopping experience as personalised as possible. We spoke to Jesper Jensen, Online Marketing Director at Danish e-retailer Boozt Fashion, about the company’s foundational focus on data, the customer, and — crucially — the importance of harmoniously marrying the two.