Google Marketing Platform

August 2017

Google Marketing Platform* is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. Google Marketing Platform integrates world-class solutions to help buyers run holistic campaigns across multiple channels.

Publisher Portal products provide inventory management and ad serving solutions to companies that create and sell online advertising opportunities. The world’s top publishers and app developers use Google Marketing Platform1 products as the foundation for their online advertising businesses. With deep expertise in ad serving, yield management and inventory solutions, our Google Marketing Platform products help customers execute their digital media strategy more easily and effectively.

Our Solutions

Campaign Manager

Campaign Manager is an ad management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising programs. DFA streamlines workflow for planning, trafficking, targeting, serving, optimisation and reporting. DFA serves as the foundation of Campaign Manager's digital ad management platform for advertisers, which includes Search Ads 360, Google Marketing Platform Rich Media and Google Ad Manager. Together, these solutions help agencies and marketers master even the most complex online advertising strategies.

Google Marketing Platform

Google Marketing Platform is a next-generation demand-side platform (DSP) from Google. Built on Google's global infrastructure and fully integrated in Google Marketing Platform, Display & Video 360 re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.

Google Marketing Platform

Google Marketing Platform Rich Media is an end-to-end system for producing, managing and reporting on rich media advertising. From start to finish, Google Marketing Platform Rich Media makes it easy to execute innovative and successful online campaigns that take full advantage of interactivity and video. 

Search Ads 360

Built on Google infrastructure and natively integrated with the Google Marketing Platform, Search Ads 360 makes it faster and easier to manage large search campaigns across Google Ads, Microsoft adCenter and Yahoo Search Marketing.


Studio is a production and workflow tool used by creative and media agencies to produce and manage Google Marketing Platform Rich Media ad units. It helps creative agencies streamline rich media processes and take control of turnaround times. Media agencies and marketers using Google Ad Manager can cut down the time spent trafficking and managing rich media ads when working with creative agencies who use Studio.

To find out more about Google Marketing Platform, visit this page.

Google Ad Manager

Google Ad Manager is a comprehensive ad serving solution that helps publishers streamline their ad management to increase efficiency while minimizing costs. Featuring efficient trafficking workflows, robust inventory management and forecasting, revenue optimization, and granular reporting, Google Ad Manager equips publishers with a complete toolkit for ad delivery and revenue optimization across all of their digital ad inventory. Google Ad Manager can also be seamlessly customized with platform modules to meet a publisher’s current and future advertising needs.

Authorized buyers

Authorized buyers enables publishers to make the most of every display impression, across every channel. It’s the only ad exchange that offers real time access to every major demand source, including the Google Display Network. In addition, Authorized buyers is seamlessly integrated with the Google Ad Manager ad serving platform, making it easy for publishers to get maximum value from every impression.

To find out more about Google Ad Manager, visit this page.

Powered by Display & Video 360's full stack, Vattenfall drives highly relevant digital marketing across the entire customer journey