Yariv Adan discusses how intelligent voice assistants are going to change digital interaction

May 2018

Yariv Adan, Product Lead for Google Assistant, took to the stage at Think 2018 to explain how natural language and artificial intelligence are combining to create the digital interface of the future.

The arrival of the internet heralded the beginning of the digital age, but it wasn’t until the web went mobile that it became truly ubiquitous. A user base of hundreds of millions grew to become billions, empowered by more powerful devices, scalable platforms and a simpler user interface.

Now, a new technological revolution is set to increase levels of engagement even further, in a paradigm shift to natural user interfaces (UI) based on voice interaction. Using everyday natural language to get things done is the simplest UI of all, allowing us to engage with machines in the same way we engage with each other. In every previous model of human/computer interaction, we’ve had to adapt and learn in order to communicate with machines, but in this next phase the machines will have finally learned to adapt to us.

We are moving from an era where we had to adapt to what computers understand, to an era where the computer will adapt to what we best understand

-Yariv Adan, Group Product Manager, Google

With natural UI in place, devices will effectively disappear. The same voice interface will be able to help you whether you’re in the office, in your car or at home. Just as the ubiquity and portability of mobile increased digital engagement, the simple interface provided by intelligent assistants will lead to an even greater surge in activity.

Making the most of the opportunity presented by this technology requires access to a broad platform. This is where Google Assistant and similar products come into play, enabling developers to build on their voice recognition, image processing and contextual intelligence to create services that are powerful, intuitive and highly engaging. And as we’ve seen with the appearance of unexpected use cases on mobile, such as selfies and check-ins, it won’t be long before we begin to see exciting and unanticipated behaviours emerging from this new paradigm.

So, if you’re ready to start building your own voice interactions - or if you just want to learn more about the future of natural user interfaces - visit our developer site for details on how to build apps for Google Assistant.

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