One minute with ... Sir Martin Sorrell

One minute with ... Sir Martin Sorrell

Guest
Martin Sorrell, Executive Chairman of S4 Capital
Published
October 2020

We spent a minute with Sir Martin Sorrell, executive chairman of S4 Capital. Watch to find out what his professional mantra is.

0:00

Interviewer: What would I be surprised to find on your desk?

0:02

Martin Sorrell: A cricket bat.

0:08

Interviewer: Who are you?

0:09

Martin Sorrell: Martin Sorrell, executive chairman of S4 Capital.

0:12

Interviewer: Why do you love your line of work?

0:13

Martin Sorrell: There's no such thing as stress. You're just not having fun.

0:16

Interviewer: What’s your professional mantra?

0:18

Martin Sorrell: I follow the Warren Buffett principle, which is to read as much as possible.

0:23

Interviewer: Which habit have you had to break in order to become a more effective leader?

Martin Sorrell: You have to be very speedy in your responses.

0:29

Delay is a negative.

0:30

Interviewer: What is the best professional wisdom anyone has ever given you?

0:33

Martin Sorrell: Persistence.

0:34

Interviewer: When you hit a creative block, how do you unstick yourself?

0:37

Martin Sorrell: Forget about the problem.

0:38

Relax yourself, your brain

0:40

you might be in the bath, you might be in the shower

0:42

and you get inspiration.

0:43

Interviewer: Which industry hot topic is one that you wish we would stop talking about already?

0:47

Martin Sorrell: That data destroys creativity.

0:49

Complete nonsense.

0:50

Interviewer: Which industry topic doesn't get talked about enough?

0:52

Martin Sorrell: The need to… I'm going to be disruptive here

0:57

to blow up traditional ways of working and traditional thinking.

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