One minute with ... Sir Martin Sorrell
We spent a minute with Sir Martin Sorrell, executive chairman of S4 Capital. Watch to find out what his professional mantra is.
Interviewer: What would I be surprised to find on your desk?
Martin Sorrell: A cricket bat.
Interviewer: Who are you?
Martin Sorrell: Martin Sorrell, executive chairman of S4 Capital.
Interviewer: Why do you love your line of work?
Martin Sorrell: There's no such thing as stress. You're just not having fun.
Interviewer: What’s your professional mantra?
Martin Sorrell: I follow the Warren Buffett principle, which is to read as much as possible.
Interviewer: Which habit have you had to break in order to become a more effective leader?
Martin Sorrell: You have to be very speedy in your responses.
Delay is a negative.
Interviewer: What is the best professional wisdom anyone has ever given you?
Martin Sorrell: Persistence.
Interviewer: When you hit a creative block, how do you unstick yourself?
Martin Sorrell: Forget about the problem.
Relax yourself, your brain
you might be in the bath, you might be in the shower
and you get inspiration.
Interviewer: Which industry hot topic is one that you wish we would stop talking about already?
Martin Sorrell: That data destroys creativity.
Interviewer: Which industry topic doesn't get talked about enough?
Martin Sorrell: The need to… I'm going to be disruptive here
to blow up traditional ways of working and traditional thinking.