How MATCHESFASHION.COM expanded online into 190 international markets

MATCHESFASHION.COM used Google's free tools, including Global Market Finder and Consumer Barometer, to help plan expansion and export abroad. The analysis helped prioritise markets to run customised AdWord campaigns. Product Listing Ads effectively conveyed the quality of the luxury items helping drive international conversions. All campaigns were optimised with the help of Google Analytics.

The result has been quick and successful expansion online with customers in 190 international markets and 70% of all sales now coming from outside of the UK.

THE GOALS

Expand into international markets

Communicate a luxury experience with global customers

THE APPROACH

Used Google Global Market Finder and Consumer Barometer to help plan international expansion

Tailored AdWords campaigns to individual Countries and Cities

Conveyed a luxury experience through Product Listing Ads

Optimised campaigns with Google Analytics

THE RESULTS

70% of business now outside of UK

Doing business in 190 markets worldwide

AliExpress: E-commerce on the go