What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles in July 2019.
1. How automation helped MediaMarkt increase online revenue by 30%
Modern consumers expect more from online experiences. “Being relevant at the right moment with search ads for each potential customer is more important than ever,” explains Robbert Smit, MediaMarkt’s Lead Performance Marketer for Search and Shopping in the Netherlands.
Led by the ever-rising expectations of the modern, online-savvy consumer, the electronics retail giant called for an internal digital transformation — with automation playing a key role.
2. How reconnecting with their most loyal customers helped Norwegian telco Telia identify growth opportunities
Why risk losing loyal customers? Discover how Telia engaged their customer base with personalised ads, resulting in 22% more conversions.
3. Tried and tested: How POWER increased in-store footfall and transactions with local digital ad formats
Have you heard about the ‘retail apocalypse’? Despite the doomsayers, offline shopping is far from dead — it just looks different. POWER found out that 85% of shoppers looking to buy consumer electronics turn to digital before making an offline purchase, so they developed a strategy to bring online shoppers in-store. Discover how they did it — and achieved 8% more in-store shoppers in the process.