Flashback: The top 3 articles of July 2019

What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles in July 2019.

1. How Tele2 used A/B tests with AMP to prove revenue impact of mobile load times

When it comes to great mobile experiences, speed matters most – for both customer and brand. Tele2, a telecoms provider with strong presence in the Netherlands, set up an A/B test with AMP to measure the impact faster load times would have on their revenue. The kicker? They had no marketing budget behind the test.

2. Four-step creatives: How investing in video paid dividends for Saxo Bank

Investment banking: more associated with corporations, billionaires and Gordon Gekko. In other words, not an easy sell to the average person. That’s the challenge that Saxo Bank had to solve with their latest offering, SaxoInvestor, a new low-cost service that encourages investor newbies to use the bank’s online trading platform. Find out how they did it, in four easy steps.

3. Why mobile speed means loyal customers — and how to make it happen

What happened last time you tried to buy something on your mobile? Did you glide through your purchase, or was it all a bit stressful? Research shows that 85% of consumers take a relevant action on their phone before making a purchase and in fact, many people would sooner give up a vacation, or even a day off per week, than lose their smartphone.

Since Denmark is reputed to be one of the happiest places on earth, we decided to make it our testing ground for site speed — and customers’ patience.

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