What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles in July 2020.
1. Patterns and relevancy: Connecting with customers in a ‘cookieless’ world
With data protection laws across Europe changing, consumer privacy is top of mind. And the prospect of a ‘cookieless’ world requires digital first companies to shift their approach to understanding consumer behaviour. Thinking of alternative ways to connect with their customers, Arla Foods, one of the largest dairy producers in the Nordics and Benelux, took a blank slate approach and developed a ‘video intelligence’ solution based on available performance data.
2. 8 ways consumers in the Nordics and Benelux adapted their shopping behaviour this year
The coronavirus pandemic turned most people’s lives upside down overnight, and one area that was immediately impacted was retail. Smart Shopper, a study commissioned by Google and conducted by KANTAR in May 2020, shines a light on what this meant for local shopping behaviour. In this article, our head of retail marketing shares the eight insights retailers in the Nordics and Benelux regions should know about, and tips on what they can do to be there for their customers.
3. Lessons from lockdown: 5 ways European brands have navigated the crisis
Consumer behaviour changed rapidly and unpredictably over the past few months. In response, marketers have had to quickly rewrite the rulebook to keep up with changing customer needs and behaviour. From re-imagining business models to connecting with communities, learn how brands adapted five new principles and ways of working.