What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles in June 2020.
1. How one company modernised promotional leaflets for the digital age
Printed leaflets have long been a tool for retailers to inform consumers of upcoming sales or special offers, but shifts in consumer behaviour have eroded their position. To better understand the changing needs of their customers, one leading retailer realised they needed to revisit their media mix. Discover how they approached it — and learn how analysing, testing, and adapting your strategy could significantly boost your efficiency.
2. Search insights to help you understand consumer needs in uncertain times – May 2020 edition
As countries lift lockdown restrictions, consumers are increasingly turning to Search to stay on top of the latest helpful information and guidelines for both essential and non-essential services. To explore the bigger picture — the macro shifts in consumer behaviour — these insights can help you to understand what the long-term impact might be in the post-lockdown world.
3. Caravans, boats, and jacuzzis: How Covid-19 has changed consumer behaviour in the Netherlands
Despite lockdown measures being lifted in the Netherlands, local consumers expect their routines to be impacted for at least another couple of months. From buying a caravan to looking for properties with a garden — our Market Insights team shares what people in the Netherlands are searching for right now in preparation of a summer spent closer to home.