What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles in May 2019.
1. How IKEA aimed to solve life’s biggest problems with smart SEO
“It’s not good when brands connect only to your brain,” explains IKEA Marketing Project Leader Carin Jacobsson. “Because then people will only go for the best deal and if they find a better deal they’ll leave. It’s much better to connect to the heart – if you have a relationship with a company you love, you’ll never leave.” Discover how IKEA aimed to solve life’s biggest problems with smart SEO.
2. Fitness, beer, and personalised creatives: How AB InBev drove sales and awareness for launch of low-calorie pilsner
Fitness enthusiasts drinking beer? A challenge that the world’s largest brewery wanted to put to the test. When Anheuser-Busch InBev launched their new low-calorie pilsner, Pure Blonde, they worked with digital agency Isobar to leverage audience insights, which enabled them to reach and engage at scale across the customer journey.
3. Best-in-class behaviours: The technologies and traits that define the most advanced marketers
Sifting data and insights from their research into the marketing success factors and capabilities of 200 global companies, Boston Consulting Group have identified six technical and organisational enablers of digital maturity which highlight the continued importance of human oversight.