What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles in October 2019.
1. An expert guide to tackling the 8 challenges of attribution
Customers use a number of channels in their path-to-purchase, and knowing the value of each can significantly help you plan and optimise your marketing strategies. Together with DDMA, Google launched The Ultimate Guide to Attribution — a whitepaper tackling the 8 challenges of attribution to help marketers work more effectively.
2. Holiday retail trends: 5 ways to engage consumers during the festive season and into 2020
It’s that time of year when wish lists are compiled, shopping missions multiply, and the world of retail goes into overdrive. It’s not only the season to be jolly, but to prepare your online campaigns too. In this report, we dive deep into seasonal search trends across EMEA to help maximise the power of your seasonal campaigns.
3. 5 mistakes for agencies to avoid around Black Friday
Customers across Europe are growing more accustomed to Black Friday, which means they start preparing earlier each year. The opportunities this offers retailers are endless, but what are the common mistakes agencies should avoid to turn it into a success? From losing €500,000 in one day to spreading teams too thinly, the CEO of Danish agency, PR Gruppen, shares his experiences.