What’s been sparking the interest of our readers on Think with Google Nordics & Benelux? We dug into the data to uncover the top three most-read articles in September 2019.
1. Data silos are real. Here’s how Samsonite broke them down – and optimised their digital advertising
Running a large business often means you're dealing with different markets, brands and sales channels — and the data silos born out of this complex system are a rising problem in the world of digital marketing. To break them down, Samsonite took the bold move to transform its entire international operations.
2. What Dutch consumers are really searching for around Back to School time
You probably guessed that search queries for books and school bags would increase at this time of year. But did you know that there was a 110% increase in searches for last minute autumn holidays too? That’s just one of a number of interesting insights we gained when taking a closer look at what’s trending in the Netherlands during this period.
3. An expert guide to tackling the 8 challenges of attribution
Customers use a number of channels in their path-to-purchase, and knowing the value of each can significantly help you plan and optimise your marketing strategies. Together with DDMA, Google launched The Ultimate Guide to Attribution — a whitepaper tackling the 8 challenges of attribution to help marketers work more effectively.