Google Academy on Air: Learn From Home Week

March 2020

Keep learning from home with our collection of background reading and in-depth information on all subjects covered in the Learn From Home video sessions. From Smart Bidding to customer lifetime value and keyword coverage, browse this page for industry perspectives and success stories on the topics you care most about.

Watch the video sessions

Background reading and success stories

Learn more about Smart Bidding and how to match it with your business goals.

Discover how one company drove performance with Google Display.

Keen to understand more about how YouTube can help you turn prospects into consumers? Get inspired by this brand.

Inspired by the video session on measuring marketing performance and first party data? This guide will help you get started.

Customer Lifetime Value can help you find the most valuable customers. Find out more about the metrics that will most impact your bottom-line.

Planning your marketing budgets will boost your performance. Learn how one company applied machine learning to work with predictive modelling and automation.

Discover how one company optimised their Shopping Ads with customer segmentation.

Keywords are becoming increasingly long-tail. Find out how one agency helps their clients optimise for Search.