Consumers in the Age of Assistance

A new breed of consumers have arrived. Empowered by mobile, today’s consumers can get exactly what they want, instantly and effortlessly. As a result, they are more curious, demanding, and impatient than ever before. For marketers, this means these consumers are also tougher to reach and tougher to please. A brand’s ability to leverage data to anticipate their needs will define its ability to grow.

Explore three emerging consumer behaviors and dig into data and insights that will help you rethink your marketing strategies.

One minute with… Thomas Barta, how to become a Marketing Leader