Mobile retail apps and sites: Designing a better experience for shoppers

Mobile retail apps and sites: Designing a better experience for shoppers

In a booming e-commerce market, you can rise above the pack by providing a mobile site or app with frictionless, simple experiences for shoppers on-the-go. From Google's UX Research Lead Jenny Gove and UX Design Lead Iram Mirza, here are 25 principles for designing a retail mobile site or app.